Elevating Your Instagram Business Account

Dates:

Tuesday, 24th May 2022 at 9:30am - 4:30pm

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Elevating your Instagram business account: a tour through Instagram tools and features to make your business page shine

Over 1 billion people use Instagram, with half of those accessing the platform every day. Is this a platform that your business can afford to ignore?

Instagram continues to be developed rapidly, with the platform moving away from just a social media network into a broadcasting suite, entertainment hub and ecommerce store. Younger audiences in particular are living their entire lives through Instagram: finding products and services they love and sharing them with their friends.

It’s not all aspiration and inspiration. Increasingly there is a business case for all organisations to have some presence on Instagram,but understanding the many applications of the platform can be overwhelming. This workshop will break down the different functionality available and feed into specific additional webinars available on this programme.

Who should attend this workshop?

The workshop is for any manager or staff member working for or with an SME in the following areas: 

• Derbyshire Dales and the High Peak
• Bassetlaw, Mansfield, Newark and Sherwood
• Nottingham City
• Leicester City

It is also suitable for anyone using, or considering using, Instagram to increase their own visibility online, or increase the brand awareness of their company.

What will we cover?

• The business opportunity with Instagram
• Setting up a business account
• Optimising your profile bio
• Planning your grid posts
• Hashtags and other ways to increase your reach
• Instagram stories
• IGTV, Reels, Stories & Guides – content to further your growth
• Instagram Shopping – turning your social media into ecommerce

What outcomes can you expect from joining us?

After attending this workshop, you will:

• Be able to create a profile that stands out
• Understand how to plan your content
• Understand the different methods of creating content
• How to engage with others on the platform
• Strategies for growth of your account and your business

About the speaker

Paul Ince is owner of ‘LikeMind Media’ in Loughborough – he’s a digital marketing strategist who believes that the people working within the business are best placed to talk about it. He helps organisations understand their voice and puts strategies in place to amplify it to their market. With nearly 20 years’ experience in the IT industry he has supported many businesses to increase their visibility online and grow their business through digital technology.

 

 

 

This event is part-funded by the UK Government through the UK Community Renewal Fund.

The UK Community Renewal Fund is a UK Government programme for 2021/22. This aims to support people and communities most in need across the UK to pilot programmes and new approaches to prepare for the UK Shared Prosperity Fund. It invests in skills, community and place, local business, and supporting people into employment. For more information, visit here

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