Digital Upscaler - Using technology to scale your business

Name: Digital Upscaler - Using technology to scale your business
Start: 2022-09-06T09:30:00+01:00
End: 2022-09-06T16:30:00+01:00
Location: Novotel Nottingham Derby Hotel, Bostocks Lane, Long Eaton, Nottingham, NG10 4EP

Host: East Midlands Chamber of Commerce (Derbyshire, Nottinghamshire and Leicestershire)

Location: Novotel Nottingham Derby Hotel, Bostocks Lane, Long Eaton, Nottingham, NG10 4EP

Cost: FREE

Dates:

Tuesday, 6th September 2022 at 9:30am - 4:30pm	Book Now
Wednesday, 21st September 2022 at 9:30am - 4:30pm	Book Now

Are you looking to take your business to the next level? Join us for a two-day workshop on using technology to scale your business. We'll cover topics like customer data, sales and marketing, customer retention and engagement, and what's next in automation and AI. With actionable tips and insights from our experts, you'll be ready to take your business to new heights.

This is a two-day workshop taking place on the 6 and 21 of September. By booking you are confirming your attendance on both dates.

Are you looking to scale your business? Do you want to learn how to use technology to improve your marketing efforts and increase customer retention? If so, then look no further than our two day workshop titled "Using Technology to Scale Your Business".

This workshop will teach you the importance of customer data, sales and marketing, customer retention and engagement, and marketing automation and AI. By the end of the workshop, you will be able to use these tools to improve your business and increase its growth.

Who should attend this event?

This workshop is for entrepreneurs and small business owners who want to scale their sales and marketing operations with the latest technology.

What will we cover?

Day 1.

Introduction to customer data
Using data to manage customer relationships
What is CRM?
Integrating CRM with your existing technology
Aligning sales and marketing with technology
How to use data attract new customers
Customer segmentation strategies
Connecting sales and marketing to a CRM

Day 2.

How to map the customer lifecycle
Creating a customer account strategy
Using data to drive referrals, reviews, and repeat purchases
Introduction to marketing automation and AI
Using automation in a customer engagement plan
How to automate routine marketing tasks
Using AI to improve marketing efficiency

What outcomes can you expect from joining us?

After attending this event you will:

Understand what customer data is and how it can be used
How to effectively manage customer data
Learn techniques for using data to segment sales and marketing communications
Be able to map the customer buying journey
Know how to more repeat business and customer referrals using data
Understand what automation and AI can do for your business

Who’ll be presenting this event?

Martin Broadhurst is a digital strategist, majoring in Email Marketing, CRM and Automation and, as a Chartered Institute of Marketing tutor and experienced digital agency leader, has been helping marketing professionals to hone their digital skills for over 10 years.