Digital Marketing Techniques

Host: University of Derby

Location: Online

Cost: FREE


Tuesday, 20th July 2021 at 10:00am - 12:30pm

This workshop will help you to understand where to begin with digital marketing for your business or where you can make improvements to your current activities online. We’ll look at how to maximise the impact of social media (paid and organic), how email marketing can form a valuable part of your strategy, how to optimise your website for search engines and how to tailor your Google listing.

You’ll also be introduced to some tools that will take your online content from amateur to professional. This workshop is ideally suited to micro-businesses and small/medium enterprises (SMEs) with little or no in-house marketing provision.

What will I learn?

The workshop will cover the following areas:

  • How social media can perform better for your business
  • Managing and optimising your business profile online
  • How to conduct a basic website audit and improve your customers’ online experience
  • Optimising your website for Google search ranking
  • Managing effective email marketing campaigns
  • Design and technical tools for better online marketing

What does it cost to attend?

The workshop is part of our Enscite programme which is funded by the European Regional Development Fund (ERDF). This means the workshop is fully funded and offered without any cost to your organisation.

Meet your speaker

Chrissie Rowell has an MSc in Marketing Management and is a highly experienced marketer, having worked both in-house and within agency roles. She has supported a wide range of businesses in industries such as manufacturing, retail, automotive, financial, technical and professional services. Chrissie is also an Associate Lecturer in Marketing and Advertising.

Is my organisation eligible to participate?

To participate, you must work for an organisation that meets the following funding criteria:

  • Part of the automotive, aerospace or rail sector supply chains (not however part of the financial services sector)
  • Based in Derbyshire or Nottinghamshire
  • Fewer than 250 employees
  • No more than 25 per cent owned by a large company (i.e. a company that is not an SME)
  • Turnover of less than 50 million euros and/or annual balance sheet less than 49 million euros
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