Digital Marketing Conference & Expo

Host: D2N2 Growth Hub

Location: Palace Hotel Buxton , Palace Road, Buxton, Derbyshire, SK17 6AG

Cost: FREE


Wednesday, 9th March 2022 at 7:45am - 3:15pm

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Is your SME looking to utilise the latest digital marketing tools to facilitate growth in 2022? If so join us at our digital marketing conference and exhibition.

The digital conference is a unique opportunity to learn more about the latest trends in digital marketing, crucial to helping your business grow, all in one day. We'll hear from a selection of expert digital consultants covering brand new, cutting edge topics, as well as an engaging keynote speaker providing food for thought for the digital marketing landscape. They’ll also be an opportunity to showcase your business through exhibition opportunities and to network.

This event is delivered as part of the Derbyshire Festival of Business which aims to showcase Derbyshire’s extensive business capability to future clients, customers, and investors, as well as aiding post-Covid recovery in the region.

Who should attend this event?

This event is aimed at trading SMEs in Derby, Derbyshire, Nottingham and Nottinghamshire who want to learn about the latest digital marketing trends.

Businesses from outside of the D2N2 area will be directed to other similar support available where possible.


  • 7.45 – 8.30 - Registration and exhibition browsing
  • 08.30- Welcome
  • 08:35 - Derbyshire Festival of Business introduction
  • 08:45 - Keynote speaker & Q&A (TBC)
  • 09:30 - What’s New in Search 2022 – Ian Lockwood
  • 10:15 - Comfort break, refreshments, exhibition stand networking
  • 10.45 - Automate Your Digital Marketing with Artificial Intelligence – Martin Broadhurst
  • 11.30 - Why you should consider saying No to Google Recommendations – Liam Lally
  • 12:15 - Lunch, exhibition stand networking
  • 13:15 - Full Site Editing in WordPress and Why You Should Use It - Rob Gregory
  • 14.00 - LinkedIn: how to get your team from WTF to GOAT – Paul Ince
  • 14.45 – 15.15 - Conference close

More about our speakers

What's New in Search 2022 - Ian Lockwood

Get the latest insight to the ever-evolving world of search engines, from developments in the world of machine learning to new Google & Microsoft Ads features. Ian will explain the practical implications of Google & Bing updates over the past few months, showing you how to adapt your website & content to stay current, whilst taking advantage of the new opportunities on offer.



Automate your Digital Marketing with Artificial Intelligence – Martin Broadhurst

One of the biggest challenges that marketers face is the sheer magnitude of digital marketing. There are so many tasks that they need to tackle. From social media marketing, to content marketing, to SEO, to email marketing, to analytics - there are just so many different things that they need to do. This is why automating your digital marketing is so important. Join Martin as he shares how artificial intelligence can help you automate your digital marketing for better results.


Why you should consider saying no to Google Ads recommendations - Liam Lally

Over the last few months, Google has been pushing recommendations to the Google Ads accounts of businesses, including an option to “Auto Apply” every recommendation made (without even seeing what the recommendation was!). So should we just say “yes” or should we be more cautious with these recommendations? Expert Liam Lally, will walk you through what some of these recommendations would do and why you should most definitely be considering saying NO to many of these recommendations.


Full Site Editing in WordPress & why you should use it – Rob Gregory

WordPress have been teasing Full site editing ever since the launch of the Gutenburg block editor back in 2018. It's taken 3 further years of development but it's finally here, and it's really good. Join Rob as he explains what full site editing is, why you should use full site editing and how to get started on your own WordPress site. A live demonstration will show just how powerful the new editor features are.



LinkedIn: how to get your team from WTF to GOAT  – Paul Ince

You’ve decided to use LinkedIn as part of your business’s marketing strategy, but how do you get more eyeballs on your messaging? How do you get buy-in from senior leaders and team members in utilising this platform to promote your business as leading in your industry? In this session, Paul will talk through strategies for bringing your team with you on your LinkedIn journey and ways they can support your businesses strategy on the platform



Exhibition Opportunties 

The conference is an excellent opportunity to showcase your business to other local businesses based in Derbyshire or Nottinghamshire, as well as the wider business community. To find out more about exhibition opportunities and to book your stand, click here

ERDF - SME Enrolment Form

Having booked onto this event you will be required to complete an SME Enrolment form via our online portal if you have not already done so. We require this form to be completed as part of the eligibility requirements of our ERDF funding.

The form must be completed in full prior to your attendance at this event. The form only needs to be completed once, after this you will be able to access multiple Growth Hub events and adviser support. Further information will be provided directly after your registration is received.

This event is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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