Digital Fundamentals

Host: Nottingham Trent University

Location: Newton Building, Goldsmith Street, Nottingham, Nottinghamshire, NG1 4BU

Cost: The course is fully funded by the European Social Fund and Nottingham Trent University, meaning it is delivered at no cost to the participant.

Dates:

Wednesday, 29th June 2022 at 10:00am - 1:00pm

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Digital Fundamentals is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points toward a full CIM qualification.

As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.

If you have any queries about this course, please email DF@ntu.ac.uk.

 

Course Dates

Session 1: Tuesday 29 June 2022 (10am - 1pm) 

Session 2: Tuesday 6 July 2022 (10am - 1pm) 

Session 3: Tuesday 13 July 2022 (10am - 1pm) 

Session 4: Tuesday 120 July 2022 (10am - 1pm) 

Session 5: Tuesday 27 July 2022 (10am - 1pm) 

Session 6: Tuesday 03 August 2022 (10am - 1pm) 

Please note that to complete the course, you will be required to attend all sessions.

 

Course content and learning outcomes

This course will cover the following topics:

Pre-course

  • Module introduction and initial pre-work content (self-directed).

Session 1

  • Introduction and information about the assignment.
  • Understand the impact of digital marketing on marketing activities.

Session 2

  • Understand the effect of digital technology on customers.
  • Understand the use of digital marketing tools.

Session 3

  • Outline the development of digital marketing content.

Session 4

  • Learn how to develop digital marketing communications campaigns.

Session 5

  • Understand how to measure digital marketing communications campaigns.

Session 6

  • Case studies showing practical application.
  • Review of assignment requirements.
  • One to one coaching session to review assignments.

Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:

  1. An understanding of the impact of digital technology on your marketing and your customers.
  2. Knowledge of the different tools available to you and how to develop engaging digital marketing content.
  3. Knowledge of how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.

Participants will complete the course with a framework and the initial content for a digital marketing plan which they can then implement within their business.

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