|Thursday, 4th November 2021 at 10:00am - 1:00pm|
|Thursday, 11th November 2021 at 10:00am - 1:00pm|
|Thursday, 18th November 2021 at 10:00am - 1:00pm|
|Thursday, 25th November 2021 at 10:00am - 1:00pm|
|Thursday, 2nd December 2021 at 10:00am - 1:00pm|
|Thursday, 9th December 2021 at 10:00am - 1:00pm|
In the current economic climate and with customer behaviours constantly changing, marketing is now more important than ever to the survival and success of businesses.
The Digital Fundamentals course, which is part-funded by the European Social Fund (ESF), has been designed specifically for SMEs and sole traders that want to grow their businesses. You will learn about the different tools available to you and how to develop engaging digital marketing content. To ensure that you manage your time and resources effectively you will also learn how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.
Digital Fundamentals courses will run over six sessions on consecutive Wednesdays. Four of the sessions will be online and two face to face. Each session runs from 10 am – 1 pm.
This course will run on the following dates and cover the following topics:
Introduction and information about the assignment
Understand the impact of digital marketing on marketing activities
Understand the effect of digital technology on customers
Understand the use of digital marketing tools
Outline the development of digital marketing content
Learn how to develop digital marketing communications campaigns
Understand how to measure digital marketing communications campaigns
Case studies showing practical application
Review of assignment requirements
One to one coaching session to review assignment
Places are limited to 16 delegates per group so book early to secure a place.
Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:
An understanding of the impact of digital technology on your marketing and your customers.
Knowledge of the different tools available to you and how to develop engaging digital marketing content.
Knowledge in how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.
Participants will complete the course with a framework and the initial content for a digital marketing plan which they can then implement within their business.
To enrol on this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.
Once we receive your enquiry, our team will be in touch to perform an eligibility check.
If you have any queries about this event, please email DF@ntu.ac.uk.Book Now
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