Digital Fundamentals (blended)

Host: Nottingham Trent University

Cost: Free, fully funded

Dates:

Thursday, 13th January 2022 at 10:00am - 1:00pm

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Please note: to be eligible for this course, you must be an employee of an SME that is based in Nottinghamshire or Derbyshire.

Digital Fundamentals is a fully funded, Level 3 Chartered Institute of Marketing (CIM) accredited course. By signing up, you’ll receive a one-year CIM membership and can take a timed assessment which will give you 12 credit points towards a full CIM qualification.

As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

Effective marketing helps to build your brand and have a lasting impact by getting the word out about your business and allowing you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.

Course dates and content

Digital Fundamentals courses will run over six sessions on consecutive Wednesdays. Four of the sessions will be online and two face to face. Each session runs from 10 am – 1 pm.

This course will run on the following dates and cover the following topics:

  • Pre-course (self-directed)Module introduction and initial pre-work content.
  • Session 1: Wednesday 13 January 2022 (face to face session, Nottingham)
  • Session 2: Wednesday 20 January (online)
  • Session 3: Wednesday 27 January (online)
  • Session 4: Wednesday 3 February (online)
  • Session 5: Wednesday 10 February (online)
  • Session 6: Wednesday 17 February (face to face session, Nottingham)

Learning outcomes

Upon successful completion of this module, you should be able to demonstrate the following knowledge and skills:

  1. An understanding of the impact of digital technology on your marketing and your customers.
  2. Knowledge of the different tools available to you and how to develop engaging digital marketing content.
  3. Knowledge in how to develop digital communications campaigns and how to measure the effectiveness of these campaigns.
  4. Participants will complete the course with a framework and the initial content for a digital marketing plan which they can then implement within their business.
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