Developing your Email Marketing Plan

Host: Chesterfield Borough Council

Cost: Free

Dates:

Developing your Email Marketing Plan

Thursday, 25th July 2024 at 9:30am - 4:00pm
Location: Markham Vale Environment Centre, Duckmanton, S44 5HY
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This workshop was previously called Getting Started with Email Marketing.

Email marketing is a popular and well-proven marketing channel for businesses of all sizes. In this one day workshop, you'll learn all about email marketing tools and how to use them to grow your business. 

We'll take you through the basics of email marketing, from choosing the right email marketing platform through to designing your first email and pressing send. You'll learn how to manage data, create a compelling call-to-action, and monitor the results of your email marketing efforts.

What’s covered:

  • Email marketing software: There are hundreds of email marketing software service providers with a myriad of features to use. We’ll provide some suggestions as to which ones to use in your business.

  • Uploading contacts: Managing data is and getting the right contacts into your email marketing lists is important to get the best results. You also want to remain compliant of GDPR legislation. We’ll take you through the top tips to keep you compliant and well-optimised.

  • Anatomy of a marketing email: There are many elements to an email marketing campaign beyond the subject line and recipient’s address. We’ll run through the key features that you need to pay attention to when crafting your campaigns.

  • Basics of design: You don’t need to be a qualified graphic designer to make an email campaign looks great. Follow these simple steps to ensure your emails look great every time.

  • Sending campaigns and monitoring results: Learn how to schedule your campaigns for maximum engagement and the key metrics you should monitor to make sure your return-on-investment is delivering positive results time and time again.

What outcomes will be achieved?

  • Confidence required to create with an email marketing software provider
  • Upload a list of email marketing contacts
  • Design and send an email campaign
  • Monitor the results to improve their future campaigns

Who should attend?

This workshop has been designed for a beginners audience who have zero experience, or a very limited experience, of using email marketing for their business. You will learn the basics of email marketing and how to use the common tools that you will find within different email marketing platforms.

Eligibility:

Workshops are open to start-up and established small to medium sized enterprises located in the following local authority areas taking part in the East Midlands Chamber's Accelerator project:

Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; South Derbyshire.

(Please note: Businesses based in districts not participating in the Accelerator project i.e. Bolsover; Leicestershire) may attend providing they are members of East Midlands Chamber. In such instances, please contact Emily Gascoyne on 07741904395 who will approve your booking.

Delivered by Martin Broadhurst

View all Email Marketing, CRM and Automation events

 

 

The Accelerator project delivers online webinars and full-day workshops. The webinars are designed as one-hour taster sessions and the workshops as full-day training sessions which are designed to provide delegates with an actionable plan and strategy.

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.



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