Developing & Protecting Key Customers

Host: D2N2 Growth Hub

Location: Online - Webinar

Date: Friday, 24th July 2020 at 10.00am - 12.00pm

Cost: FREE

This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

There is a skill and an art to position yourself to win, protect and grow those key clients that offer your business the greatest potential.

This webinar is about identifying the key players in all such clients, and having an effective and successful sales strategy to secure business for the long-term

What the Webinar Will Cover:

  • Identifying the key customers which offer the greatest potential

  • Selling to and managing multiple decision makers/ influencers.

  • Analysing customer performance and creating a key customer plan

  • Managing the customer to pull them closer to you, and further from your competition

  • Dealing with challenges and threats to the customer relationship


  • Identify where and how they should be spending their time in customer development

  • Select and develop the key relationships

  • Create a key customer plan to achieve your objectives

  • Identify the key opportunities

  • Capitalise on the opportunities identified

Who should attend?

Anyone involved in developing and protecting your relationships with your key customers. Anyone involved in planning and executing how to get the most out of your key customer relationships  This webinar is aimed at SME businesses.

Please note that preference will be given to businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire for this webinar.


  • 10.00am - 10.45am - Webinar presentation

  • 10.45am - 11.00am - Break

  • 11.00am - 11.45am - Webinar presentation

  • 11.45am - 12.00pm - Q&A

Speaker Information

Charles Barnascone is a highly experienced trainer, sales coach and business development consultant who has worked with a large number of diverse companies delivering solutions in an innovative way and providing business development support.





Book Your Place

This webinar will be delivered via Go To webinars. To register for a place complete the booking form.

Any questions please speak to your dedicated Events and Engagement Officer - Hannah Kerridge - 07741 163242

Book Now

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