Developing a Profitable eCommerce Website

Host: D2N2 Growth Hub

Location: Online Action Planning Workshop

Cost: FREE


Thursday, 16th December 2021 at 9:30am - 4:30pm

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Are you looking at moving your business online, allowing customers to purchase your products or services directly from your website? Or do you currently have an eCommerce website that needs improvement? If the answer is yes, then join expert Rob Gregory to learn how to develop a profitable eCommerce website.

The draw of eCommerce is undeniable. The dream of sitting on the beach watching your sales come in, knowing the team back home is taking care of fulfilment whilst you sip on your favourite drink in the sun is one most of us would be happy with. The reality is usually a little different to that.

eCommerce, just like any business, is rarely a get rich quick scheme. Moreover, it can be a lot of hard work, however the rewards can be fantastic too so don’t be put off. Planning and execution is key to the success of an online business and in this two-part workshop we’ll work through the necessary steps it takes to develop a profitable eCommerce website.

Its relatively easy to get started selling online however making that business a profitable one requires careful planning and precision execution. Having an action plan to work through certainly helps with that planning.

By the end of this two-part workshop, you will have a clear understanding of what it takes to plan and launch a profitable eCommerce website.

Who should attend this workshop?

Anyone within an organisation looking to either redevelop or develop an eCommerce. There is no need to be technical or even have made a decision on which tools and platforms you are going to adopt. This workshop will take delegates on a journey from the planning stages to launching an eCommerce site in easy to digest steps.

Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.

What will we cover?

  • What is eCommerce – Overview of eCommerce, its origins, options for selling online and how to integrate eCommerce into an existing business.

  • Should I be selling online? – An honest look at your business model and do the numbers stack up. ECommerce isn’t guaranteed to work so how can you test the market before investing heavily in eCommerce?

  • eCommerce goals – What do we want to achieve with our eCommerce website and how do we plan to get there?

  • Anatomy of an eCommerce website – What are the component parts of an eCommerce website, how do they interact and how can we make good decisions about how to build an eCommerce website that delivers on our goals.

  • Design and User Experience (UX) for eCommerce – Define user personas, user journeys and look into the utility, usability and performance areas of your eCommerce website.

  • Functionality and features – Websites can do many things. However the more things a website does the more you have to build, maintain and think about. Amazon has a huge amount of features but that’s probably not right for your business. Let’s look at the options and select the features your personas need and that will increase conversions on your site.

  • Build options and Technical considerations – Self-build, agency or platform/ marketplace… What are the options, costs and timescales involved with each approach and ultimately which is the right choice for your business. We’ll look at Shopify and WooCommerce in a little more detail. Also what are the technical things we need to consider i.e. domain names, hosting and fulfilment partners.

  • Looking after your site once it’s live – Your website is never finished, in fact it’s an ever-changing set of experiments. Learn how to keep a check on your website and optimise it over time. A few tips on what to do with old product pages and out of stock items too.

What outcomes can you expect from joining us?

After attending this workshop, you will:

  • Have a clearer understanding of how to plan and approach building a profitable eCommerce website.

  • Be armed with an action plan to start the process of developing an eCommerce site with confidence.

This is an interactive, Action Planning Online Workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.


Part 1

  • 9.30am - 10.20am - Workshop presentation
  • 10.20am - 10.30am - Break
  • 10.30am - 11.20am - Workshop presentation
  • 11.20am - 11.30am - Break
  • 11.30am - 12.15pm - Workshop presentation
  • 12.15pm - 12.30pm - Q&A

Part 2

  • 1.30pm - 2.20pm - Workshop presentation
  • 2.20pm - 2.50pm - Break
  • 2.50pm - 3.20pm - Workshop presentation
  • 3.20pm - 3.50pm - Break
  • 3.50pm - 4.15pm - Workshop presentation
  • 4.15pm - 4.30pm - Q&A

Who’ll be presenting this workshop?

Rob Gregory is a Founding Director of Magnifica, a tech agency based in Chesterfield. Rob has been helping businesses to implement effective software solutions for over 20 years.

He has significant experience across a broad range of digital applications, from Custom Software to Website Development and Rob’s message is that technology must be used to simplify business processes and provide a true return on investment. Rob also provides one to one support on website development to help businesses be the best they can online.


This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.

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