Customer Relationships - Reskill and Recover

Host: University of Derby

Cost: FREE


Customer Relationships - Reskill and Recover

Wednesday, 29th November 2023 at 9:15am - 3:00pm
Location: Online
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In this unit, you will cover

Valuing customers as investments

Lifetime value of customers

Cost of acquisition vs retention

Strategies to increase the value of customers

Creating a customer-centric business

The importance of customer insight

Customer relationship management

Customer experience management

Delivering customer value add

Defining a value proposition

The value proposition framework

Isolating customer pain and gaining points

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