Customer Relationships - Reskill and Recover
Wednesday, 29th November 2023 at 9:15am - 3:00pm
In this unit, you will cover
Valuing customers as investments
Lifetime value of customers
Cost of acquisition vs retention
Strategies to increase the value of customers
Creating a customer-centric business
The importance of customer insight
Customer relationship management
Customer experience management
Delivering customer value add
Defining a value proposition
The value proposition framework
Isolating customer pain and gaining points
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