Host: D2N2 Growth Hub
Location: Online Action Planning Workshop
|Tuesday, 19th October 2021 at 9:30am - 4:30pm|
The workshop shows you how to measure conversions accurately, how to use the drivers behind how people make decisions to your advantage, the key elements that visitors look for when choosing a company to buy from and how other websites are successfully using CRO. You will be provided with a range of straightforward methods to help you convert your website visitors into paying customers, whether that is through leads and enquiries or ecommerce sales.
This workshop is for anyone who is responsible for managing a business website or for digital marketing in their company. It is aimed at beginner to intermediate users.
Please note that this workshop is open to trading SMEs based in Derby, Derbyshire, Nottingham and Nottinghamshire. Businesses located outside of this area will be unable to attend and instead directed to alternative support.
After attending this workshop, you will:
Gain an understanding of how visitors typically use websites and the factors that drive them to take action, enabling you to optimise your own site.
Take away numerous practical examples of high-performing websites with explanations of why they work well.
How to use conversion optimisation software such as Google Optimize to test improvements to your site.
Leave with an action plan that prioritises the tasks you need to complete to improve your own website’s conversion rate.
This is an interactive, action planning online workshop. You will leave this session with handouts and a practical action plan which can be implemented within your business. Where possible, we would like to encourage you to join this session with your video camera turned on and when instructed by the facilitator, you may un-mute your microphone to take full advantage of the interactive nature of the workshop. For the best user experience, we recommend joining the workshop using Chrome or Firefox as your web browser.
Ian Lockwood is an Online Marketing and Web Design Specialist, who has worked with the Chamber since 2007. He specialises in SEO, PPC, Google Analytics and conversion rate optimisation. During his 20-year career Ian has helped B2B and B2C businesses across all sectors to get the most from their online presence.
This workshop is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund.Book Now
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