Cashflow and Pricing -the beating heart of your business

Host: ScaleUp 360

Cost: FREE


Monday, 29th November 2021 at 12:30pm - 2:30pm

What will we cover?
This course builds confidence by introducing the essentials of cashflow. We then turn to one of the most important decisions a business can make – pricing – and how most firms get it wrong by focusing on cost rather than value.
We start by explaining the need to keep accurate records, before explaining the difference between cash and accrual methods.
We then introduce the familiar maxim that sales are vanity, profit is sanity, and cash is king. A business will only succeed if its numbers add up, so we look at cashflow forecasting (including credit control) as an essential way of ensuring the long term sustainability of the business.

We then turn to pricing, taking a look at conventional wisdom and learning how it falls short, before exploring the danger of discounts and the difference between ‘differentiating’ and ‘discriminating’ on price.
We then move on to psychology, learning how to create value with price by discussing real world examples where this happens – and, crucially, the effect on your brand.
A key point is that humans are not perfect, so we need to identify the shortcuts on which they rely and understand their impact on profits. The course ends with an astonishing conclusion: could you sell more by raising your prices?
What will I learn? 
the importance of preparing and updating cashflow forecasts
the difference between cash and accrual methods
why sales are vanity, profit is sanity, and cash is king
how pricing affects your cashflow
the dangers of discounting your products
why sometimes raising prices can increase sales.

Who should attend?

Any entrepreneur, director, or manager who is keen to manage their cashflow more effectively and understands the importance of pricing.


Further Details
This workshop is live via Zoom. The zoom registration link will be sent once you have booked a place.  You can book using your ScaleUp 360 website login details, but if you have any problems please contact 

ScaleUp 360 events are exclusively for those registered on the programme. To register for the programme complete our online form and we will be in touch as soon as possible.

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Anthony Byrne
Account Manager
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