Host: University of Derby
Location: Online - Webinar
|Thursday, 20th May 2021 at 10:00am - 12:00pm|
What is the workshop about?
Small to medium-size businesses are increasingly recognising the role and contribution of marketing in achieving their performance targets. This webinar introduces the core principles that underly effective B2B marketing practice.
What will I learn?
Who should attend?
Individuals who have direct responsibility for, or involvement in the marketing of products and services to businesses. The workshop will appeal to those with experience in their role but lack any formal marketing training and equally to those newly appointed to the marketing function.
The session will help those within other functions to understand the key principles that underly B2B marketing best practice and enable them to contribute more effectively in support of the marketing strategy. Directors and managers of smaller firms will gain an insight into the value of B2B marketing principles for their situation.
Is my organisation eligible to participate?
To participate, you must work for an organisation that meets the following funding criteria:
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