Branding: making the world a better place
Host: ScaleUp 360
Location: Hallam I-Lab S1 2BG, Sheffield
Cost: FREE
Delivered by Justin Jackson Digital Remit
The course starts by looking at what we understand by branding, carefully distinguishing it from visual identity. Key concepts are touchpoints and the customer journey, so we explore what these mean and then consider how to map these for your own business.
Some of us have more than one brand, of course, so we need to think about how these relate to each other and the pros and cons of linking them.
Much of the course is then spent discussing how to build, or improve, your own brand.
At this point, we contrast brand preference and brand relevance – arguing that the latter offers a more sustainable route for most SMEs.
There will be a light buffet lunch after this session where you can network with other businesses and the team. Make a day if it and stay for Business Ethics in the afternoon.
Appointments are available with the Digital Remit team throughout the year. Please contact your account manager to book a place.
Further Details
You can book using your ScaleUp 360 website login details, but if you have any problems please contact scaleup360@shu.ac.uk.
ScaleUp 360 events are exclusively for those registered on the programme. To register for the programme complete our online form and we will be in touch as soon as possible.
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