Host: ScaleUp 360
Location: Hallam I-Lab S1 2BG, Sheffield
Delivered by Justin Jackson Digital Remit
The course starts by looking at what we understand by branding, carefully distinguishing it from visual identity. Key concepts are touchpoints and the customer journey, so we explore what these mean and then consider how to map these for your own business.
Some of us have more than one brand, of course, so we need to think about how these relate to each other and the pros and cons of linking them.
Much of the course is then spent discussing how to build, or improve, your own brand.
At this point, we contrast brand preference and brand relevance – arguing that the latter offers a more sustainable route for most SMEs.
There will be a light buffet lunch after this session where you can network with other businesses and the team. Make a day if it and stay for Business Ethics in the afternoon.
Appointments are available with the Digital Remit team throughout the year. Please contact your account manager to book a place.
You can book using your ScaleUp 360 website login details, but if you have any problems please contact firstname.lastname@example.org.
ScaleUp 360 events are exclusively for those registered on the programme. To register for the programme complete our online form and we will be in touch as soon as possible.Book Now
Your business is unique but the challenges you face aren’t, we can help get you through them.
Our free and impartial support is delivered by experienced, expert business advisers, giving you the right advice at the right time for your business.
Contact us today to access a wealth of support, events, business growth programmes and expert advice.