Wednesday, 29th November 2023 at 9:30am - 4:00pm
Location: Coney Green Business Centre, Wingfield View, Clay Cross, S45 9JW
But what do you blog about? Who should author the content and how can you use content as a springboard to generating more leads and closing business?
In this action planning workshop, we’ll look at the different elements of blogging for business: what to write about, how frequently and how to ensure it doesn’t just sit there doing nothing.
Anyone who would like to start a blog or improve an existing company blog so that it starts to contribute to your overall marketing strategy.
Why blogging works as an effective marketing activity
Researching what your audience wants to know and providing help they want to receive
Different blogging options: platform or website?
How to structure a well-crafted blog
Best writing practices, anyone can do it
Tips to help readability
SEO: the essentials you need to know and no more
Artwork, graphics and other licensed media to help
Promoting your content, get people reading it
Updating existing content to refresh and increase longevity
Analysing performance and using the information to form future plans
Understand how blogging contributes to your business success
Generate ideas and conduct research into the topics that your audience wants to read
Create an action plan and blog content schedule that matches your target audience’s needs
Learn where to source imagery in a legal and cost-effective way
Delivered by Paul Ince
This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).
Your business is unique but the challenges that you face aren’t, with our support, we can help get you through them.
Our impartial business support is delivered by experienced, expert business advisers, giving you the right advice at the right time for your business.
Contact us today to access a wealth of support, events, business growth programmes and expert advice.