Blogging with Authority & Trust

Host: North East Derbyshire District Council

Cost: Free


Fully Booked

Wednesday, 29th November 2023 at 9:30am - 4:00pm
Location: Coney Green Business Centre, Wingfield View, Clay Cross, S45 9JW

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Blogging for business is much more than writing an update on the company or repurposing a newsletter. Not only can it improve your website’s overall performance but it can set you apart from your competition, positioning you as an organisation with knowledge, expertise and great service.

But what do you blog about? Who should author the content and how can you use content as a springboard to generating more leads and closing business?

In this action planning workshop, we’ll look at the different elements of blogging for business: what to write about, how frequently and how to ensure it doesn’t just sit there doing nothing.

Who Should Attend

Anyone who would like to start a blog or improve an existing company blog so that it starts to contribute to your overall marketing strategy.

What’s Covered

  • Why blogging works as an effective marketing activity

  • Researching what your audience wants to know and providing help they want to receive

  • Different blogging options: platform or website?

  • How to structure a well-crafted blog

  • Best writing practices, anyone can do it

  • Tips to help readability

  • SEO: the essentials you need to know and no more

  • Artwork, graphics and other licensed media to help

  • Promoting your content, get people reading it

  • Updating existing content to refresh and increase longevity

  • Analysing performance and using the information to form future plans

What Outcomes Will Be Achieved

  • Understand how blogging contributes to your business success

  • Generate ideas and conduct research into the topics that your audience wants to read

  • Create an action plan and blog content schedule that matches your target audience’s needs

  • Learn where to source imagery in a legal and cost-effective way


Delivered by Paul Ince

This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF).






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