Host: University of Derby
|Wednesday, 7th July 2021 at 10:00am - 12:00pm|
This workshop will outline the principles of good copywriting and content creation. You will discover the importance of content creation, the different types of content, and some of the common pitfalls to avoid. A checklist of best-practice tips will be provided along with an explanation and analyses of the strategies and techniques copywriters use. Find out how to adapt your copy and content for different audiences to maximise reach and create meaningful engagement.
What will I learn?
What does it cost to attend?
The workshop is part of our Enscite programme which is funded by the European Regional Development Fund (ERDF). This means the workshop is fully funded and offered without any cost to your organisation.
Meet your speaker
The workshop will be led by Richard Mayer, who has been actively involved in marketing training and education for over 25 years. Richard has worked for a range of clients both in the UK and internationally including Microsoft, Michelin, Ford, Jaguar Landrover, JCB, Airbus, Aczo Nobel and Sony. His main interest lies in improving professional marketing standards with a focus on marketing strategy, marketing planning and execution, B2B marketing, brand management and marketing communication.
Is my organisation eligible to participate?
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