Attracting and Welcoming Walkers and Cyclists

Host: East Midlands Chamber (Derbyshire, Nottinghamshire, Leicester)

Cost: Free


Attracting and Welcoming Walkers and Cyclists

Wednesday, 19th June 2024 at 9:30am - 4:00pm
Location: Horsley Lodge, Smalley Mill Road, Horsley, DE21 5BL
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Attracting and Welcoming Walkers and Cyclists

Thursday, 20th June 2024 at 9:30am - 4:00pm
Location: Masson Mills, 41 Derby Road, Matlock, DE4 3PY
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This workshop is an informative resource for adapting and preparing your facilities in order to become more walker and cycle friendly.

The workshop offers tremendous value to tourism businesses seeking to enhance their appeal to a broader audience.

Key areas of this free one day workshop include:

  • Benefits of walking and cycling tourism
  • The local offer
  • Understanding walkers and cyclists
  • Marketing, welcoming and providing for guests
  • Inspiration from other tourism businesses
  • Understanding your visitors journey
  • Developing immersive cycling and walking experiences
  • Getting the most out of walking & cycling festivals
  • Followed by Q&A

Presented by Experiential Tourism Expert Chris Brant from Unmissable England. Chris has worked with hundreds of tourism businesses across the country in developing experiences and supporting businesses to adapt and welcome walkers and cyclists. Chris is no stranger to the Peak District having worked previously for the Peak District National Park Authority.

Providing invaluable insights into the growing trend of sustainable and experiential travel. With a focus on walkers and cyclists, businesses can learn how to align their offerings with eco-friendly practices, tapping into a market of environmentally conscious travelers.

Equipping participants with strategies to create engaging and authentic experiences that resonate with those seeking a slower, more immersive exploration of destinations. By understanding the preferences and needs of walkers and cyclists, businesses can tailor their services to cater to this demographic, leading to increased customer satisfaction and loyalty.

There is a growing trend toward experiential travel, and walkers and cyclists often seek unique and immersive experiences. Tourism businesses that cater to these preferences may find increased demand. In the second half of the workshop we will deliver training on how businesses can develop new bookable experiences aligned to these audiences.

We will conclude by looking at successful walking and cycling festivals and how businesses can get involved locally.


Chris Brant

Chris has a wealth of knowledge, skills and experience in developing immersive visitor Experiences that tell the stories of a destination, working with a wide range of businesses; from photographers, restauranteurs to rangers and farmers.


This project is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and is delivered by East Midlands Chamber.

To be eligible to attend this event you must be a business based in one of the following districts: Amber Valley; Ashfield; Bassetlaw; Broxtowe; Chesterfield; Derby; Derbyshire Dales; Erewash; Gedling; High Peak; Leicester City; Mansfield; Newark & Sherwood; North East Derbyshire; Nottingham; Rushcliffe; or South Derbyshire.

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