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Advanced targeting techniques for PPC marketers

Host: Hallam
Venue: Hallam, The Clock Tower, Talbot Street, Nottingham, NG1 5GG
Date: Tuesday 11th June, 2019
Time: 8.30am - 10.30am
Cost: Free

Understanding the complexities of targeting the right audience that will engage with your brand across your PPC and social media channels is vital to leverage your budget and achieve the maximum ROI.

At this breakfast briefing we’ll be sharing our expertise to help you understand the latest PPC techniques available. These digital mediums can be challenging to utilise effectively, so we’ll explain how using insights and data analysis your business can find the right audiences and build campaigns that will engage with them.

Based on extensive experience working with a wide range of existing clients, Ben Wood, Hallam’s Digital Director and Leo Worsley one of our Paid Media Team Leaders will be sharing their expertise and imparting valuable insights to utilise in your business.

 

Key takeaways:

  • Understand how to target the right audience to maximise ROI
  • How to blend search and social audience data for success
  • How to lean on social audience targeting in search campaigns
  • How to find high performing audiences from your existing analytics data
  • Building custom audiences in Google Ads
  • Learn how effective audience targeting drives traffic to your site

Who is the event for?

This session is aimed at in-house marketers.  If you manage advertising spend across search and social and would like to know how to focus on advanced audience targeting methods to boost the performance of your media investment then you should attend our event.

Agenda

8:30am – Breakfast and coffee

9:00am – Introductions, Stuart Ross, Managing Director

9:10am – Sharing audiences between search and social, Ben Wood, Digital Director

9.30am – Contextual targeting on Google ads, Leo Worsley, Paid Media Team Leader

09.50am – Q&A

10:15am – Networking and close


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