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22 Mar

TV’s Jason used a hoverboard to make spectacular entrance at Chamber annual dinner

Arriving centre stage spectacularly on a hoverboard, TV’s Gadget Show host and futurologist Jason Bradbury enthralled guests at the Chamber’s Annual Dinner last night with his take on what’s happening in the world of technology.

22 Mar

Public consultation event for the development of Becketwell to be held in Derby's Intu Centre

Members of the public, local residents and businesses will have the opportunity to view proposals for the development of the Becketwell area of the city at a public consultation event, which is taking place in Derby’s intu centre.

21 Mar

Energy Efficiency project wins regional award for second consecutive year!

An energy efficiency project run by a partnership between Derby City Council and Derbyshire County Council has been announced as a winner at this year’s East Midlands Energy Efficiency awards.

Effective Search Engine Optimisation

Host: Digital Growth Programme
Venue: Jurys Inn, King St, Derby, DE1 3DB
Date: Wednesday 29th May, 2019
Time: 9am - 4.30pm
Cost: Free

SEO - it’s a foreign language to many, but not nearly as complicated as you may think. With the help of the Digital Growth Programme, we’ll give you the insider knowledge on how to get your website content written and structured in such a way that proves search engine effective whilst being reader-friendly and relevant to your visitors.

Workshop programme will cover:

  • How search engines work - Find out more about how search engines operate and use that knowledge to your advantage in order to get your website nearer the top of relevant search results pages.
  • Ensuring your site is properly crawled - Discover the importance of a properly crawled website and how to make things easier for the likes of Google, Bing, and other search engines to index your site.
  • The key to effective keywords - Ensure the quality of your website visitors by learning how to effectively use keywords in a relevant way.
  • Competitor research - It’s never wise to stay in a bubble and assume that you’ve got it right first-time. Discover ways to effectively watch over what your competitors are doing and importantly, we’ll give you the tools to evaluate and learn from their practices.
  • What your web page needs for great, optimised SEO - We’ll take you through your website page-by-page, so that you can identify the key areas for optimisation and fine tune them so that your website makes it to the top of the rankings.
  • Getting links right - Links to your website are an important factor in driving traffic. Learn how to implement links into your content effectively in order to increase your volume of relevant website visitors.
  • Monitoring your website’s visibility - Find out how to monitor the effectiveness of your website’s online presence, how visitors are finding your website, and then use that data to make it more successful.
  • Ensuring your SEO works for you - Good SEO gets you places, but great SEO benefits from a structured monitoring plan that you can act upon. We’ll show you how to put one together and use it effectively.

Workshop outcome:

By the end of this workshop, delegates will have a better understanding about the most important principles of Search Engine Optimisation (SEO) and have an action plan to improve the visibility of their website and benefiting from a higher volume of relevant visitors. 

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.


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