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22 Mar

TV’s Jason used a hoverboard to make spectacular entrance at Chamber annual dinner

Arriving centre stage spectacularly on a hoverboard, TV’s Gadget Show host and futurologist Jason Bradbury enthralled guests at the Chamber’s Annual Dinner last night with his take on what’s happening in the world of technology.

22 Mar

Public consultation event for the development of Becketwell to be held in Derby's Intu Centre

Members of the public, local residents and businesses will have the opportunity to view proposals for the development of the Becketwell area of the city at a public consultation event, which is taking place in Derby’s intu centre.

21 Mar

Energy Efficiency project wins regional award for second consecutive year!

An energy efficiency project run by a partnership between Derby City Council and Derbyshire County Council has been announced as a winner at this year’s East Midlands Energy Efficiency awards.

Understanding Google Analytics

Host: Digital Growth Programme
Venue: Park Inn by Radisson, 296 Mansfield Rd, Nottingham, NG5 2BT
Date: Tuesday 28th May, 2019
Time: 9am - 4.30pm
Cost: Free

Understand and manipulate visitor data from your website and learn how to capitalise on the information.

With the aid of the Digital Growth Programme Google Analytics experts, you’ll learn how to decipher the data for a much richer level of actionable information while finding out how to make the most of the additional features available.

Workshop programme will cover:

  • Setting up Google Analytics - Set up your Google Analytics account without complication. Learn how to integrate your Google Analytics account with your website, including page tagging, Goals, e-commerce tracking, site search and event tracking.
  • Access data that really matters - There’s a variety of accessible data when using Google Analytics. Find out what information is relevant to you and how it can be used to improve the effectiveness of your website.
  • Understanding what the data means - Understand how Google Analytics data is presented, what it means exactly, and why it’s important to you.
  • Breaking the information down - Learn how to create segments - breaking down the information at your disposal - so that it can be examined on a granular level, in order to give valuable insights into how to make your website more successful.
  • Identifying traffic sources - Learn how to segment traffic sources - such as paid adverts, email campaigns, and social media - and determine which are most valuable to you. Giving you better insight into how to optimise your marketing efforts for the best results.
  • Understand how your visitors use your website - Find out what people are doing when they arrive on your website and use that information to improve the effectiveness of your site in relation to your business objectives.

Workshop outcome:

Delegates will have an understanding about the most important elements of Google Analytics and how to achieve a higher volume of visitors to their website. They’ll also be able to identify ways to optimise their online marketing efforts for better results. 

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.


Book Now