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22 Mar

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22 Mar

Public consultation event for the development of Becketwell to be held in Derby's Intu Centre

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21 Mar

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An energy efficiency project run by a partnership between Derby City Council and Derbyshire County Council has been announced as a winner at this year’s East Midlands Energy Efficiency awards.

How to get the most out of your Facebook Advertising

Host: Digital Growth Programme
Venue: National Water Sports Centre, Nottingham, NG12 2LU
Date: Tuesday 14th May, 2019
Time: 5.30pm - 8.30pm
Cost: Free

Facebook has been in the news quite a lot recently, back in January 2018 they announced that they were removing most business posts from users’ news feeds, and ever since, there has been in the media limelight for a range of issues including privacy and data breaches that has given their brand a bad reputation.

So, what does this all mean to businesses that rely on Facebook for brand awareness, free traffic and generation of leads and sales?

In order to make sense of all this, we are holding a free 90-minute seminar where our paid social media expert, Ann Stanley, will share tips on how to make your Facebook advertising stand out. In addition to outlining all the different ad types (or “Ad objectives”), she will also explain how the targeting options work and any changes that have occurred because of Facebook’s response to the issues they have faced.

 

Who should attend:

This seminar is ideal for Business owners or Marketing Managers who are responsible for social media channels, community management or digital marketing. The topics covered will be of particular interest to those who have previously been reliant on Facebook for traffic or would like to use Facebook advertising to drive awareness, traffic and conversions (sales or leads).

Facebook advertising works just as well for SMEs who are B2B as for B2C as you can target individuals by job title or interests. Explained using simple terminology, the seminar will educate and inform delegates on how to make the right ad choices to replace and increase their traffic from Facebook.

The seminar will cover:

  • The growth of social advertising
  • Setting a marketing objective for your campaign
  • The 11 different types of ad options on Facebook, including tips on choosing the right ad type
  • The different targeting options; new audience, custom audience or lookalike audiences
  • Retargeting/Remarketing to previous visitors to your website
  • Your budget options, bidding strategy & campaign scheduling
  • Measuring performance and campaign optimisation

Seminar outcome:

Delegates will leave the seminar armed with the knowledge required to start using Facebook advertising, how to select the correct ad type to meet their business objectives, how to use different audience targeting options and ad creatives.

Seminar Schedule:

5.30pm - Registration, networking and refreshments
6pm - Presentation 
7.30pm - Q&A followed by Networking Opportunity
8.30pm - Close

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire. 

We can only accommodate three delegates per organisation on this seminar.


Book Now