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22 Mar

TV’s Jason used a hoverboard to make spectacular entrance at Chamber annual dinner

Arriving centre stage spectacularly on a hoverboard, TV’s Gadget Show host and futurologist Jason Bradbury enthralled guests at the Chamber’s Annual Dinner last night with his take on what’s happening in the world of technology.

22 Mar

Public consultation event for the development of Becketwell to be held in Derby's Intu Centre

Members of the public, local residents and businesses will have the opportunity to view proposals for the development of the Becketwell area of the city at a public consultation event, which is taking place in Derby’s intu centre.

21 Mar

Energy Efficiency project wins regional award for second consecutive year!

An energy efficiency project run by a partnership between Derby City Council and Derbyshire County Council has been announced as a winner at this year’s East Midlands Energy Efficiency awards.

Email Marketing for Success

Host: Digital Growth Programme
Venue: Hilton House Hotel, 1 Mill Ln, Hilton, Derby, DE65 5GP
Date: Tuesday 7th May, 2019
Time: 9am - 4.30pm
Cost: Free

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from Digital Growth Programme expert Consultants, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.

Workshop programme will cover:

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital. Learn how to build permission-based data lists and stay legal in the process.
  • Writing to make an impression – Discover how creative content can make all the difference and have maximum impact upon your audience.
  • Creating a clear call to action – Learn the best options that enable you to give your audience a reason and a method with which to get in touch.
  • How to use HTML effectively – Take your emails to the next level by learning how to utilise HTML to its fullest potential.
  • Impressive landing pages – Learn how to create powerful landing pages for your website that have the desired effect upon your audience.
  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you by learning who’s opening them, who’s not and how to ensure you make the most of your click-through rate
  • Time your emails to perfection – Learn when is the most opportune moment to launch your email campaign, and how often to do it.
  • The right email marketing tools for the job – Your Digital Growth Programme experts will introduce you to some of the best and most simple, low-cost email marketing tools.
  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.
  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

Workshop outcome:

Delegates will have a stronger understanding of what makes a successful email marketing campaign, and how to plan, design and implement one that delivers observable and tangible results.

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.


Book Now