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Developing a Digital Marketing Strategy

Host: Digital Growth Programme
Venue: The Derbyshire, Carter Ln E, South Normanton, Alfreton DE55 2EH
Date: Thursday 25th April, 2019
Time: 8am - 11.30am
Cost: Free

This interactive seminar has been developed to help your business identify the most appropriate tools and the best channels to integrate marketing communications across all Paid, Owned, Earned and Technical channels.

Are you ready for the next step in your marketing strategy to achieve a more effective return on investment?

This fully-funded breakfast seminar will help you re-draw your marketing roadmap and make sure your business is headed in the right direction.

Who should attend:

This session is aimed at those who are responsible for marketing in their organisation – whether directly, or overseeing a team.

The seminar will cover:

  • Introduction to the session
  • Introducing Marketing Frameworks – with a focus on audience
  • Branding and personas - how to think like your audience
  • Using Google and social analytics to understand your existing site visitors and social fans
  • Data and analytics - using Mosaic to segment, understand and target your audience – delivered by Experian
  • Panel discussion and Q&A

Seminar outcome:

Attending this seminar will help you understand key marketing trends and supply a toolkit to help you take your marketing up a notch and bring it together.

Seminar Schedule:

8am - Registration, networking and refreshments
8.30am - Introduction from Ann Stanley and Katrina Starkie
9.00am - Presentation on Developing a Marketing Strategy
10.30am - Q&A
11.30am - Close

Event eligibility:

In order to attend this fully-funded event, your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so here.

Please note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.


The seminar will be delivered by Ann Stanley, Digital Growth Programme Consultant Trainer and Managing Director of a Digital Marketing Agency and Katrina Starkie, Marketing Director of a full-service digital agency

Book Now