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22 Mar

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21 Mar

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Visual Marketing with Instagram and Pinterest

Host: Digital Growth Programme
Venue: The Nottinghamshire Golf and Country Club, Stragglethorpe, Nottingham NG12 3HB
Date: Wednesday 17th April, 2019
Time: 5.30pm - 8.30pm
Cost: Free

Learn and understand what visual marketing is and how to use it effectively within your business. This seminar will explore the use of visual marketing in social media and other platforms, and will provide you with the latest tips and practical advice on how to get started.

As consumers of content, we are overwhelmed with the sheer volume of blogs, posts, videos and other media that are being created. As a business, how can you use visual marketing to stand out above the noise and make an impact on new and existing customers?

Delivered by Digital Growth Programme Consultant Paul Ince, He will explain and talk about the importance of visual marketing in order to tell a brand’s story, but in a way that is accessible for all size businesses – even those without any budget.

Who should attend:

You should attend this seminar if you want your business to become better at taking a more visual approach to marketing content. You don’t need to be technical or have any experience in visual marketing to attend – the seminar is pitched at beginner to intermediate level.

The Seminar will cover:

  • What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media?
  • Storytelling – Reasons why overt sales based messaging no longer works and strategies around how to tell stories using visual marketing instead. How to use emotion contained within media to connect to your audience.
  • Using visuals to convey specific messages – Learn how images can be used to convey the core messages of a campaign and how this is associated to specific consumer intentions. This also includes an exercise to allow you to determine your core message in visual form.
  • Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities.
  • Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience.
  • The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later.

Seminar outcome:

Attending this seminar will provide you with the expert knowledge required to start using visual marketing within your business. You will be able to begin to plan content around your business, people and products using the most appropriate tools available.

Seminar Schedule:

5.30pm - Registration, networking and refreshments
6pm - Presentation
7.30pm - Q&A
8.30pm - Close

Book Now