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22 Mar

TV’s Jason used a hoverboard to make spectacular entrance at Chamber annual dinner

Arriving centre stage spectacularly on a hoverboard, TV’s Gadget Show host and futurologist Jason Bradbury enthralled guests at the Chamber’s Annual Dinner last night with his take on what’s happening in the world of technology.

22 Mar

Public consultation event for the development of Becketwell to be held in Derby's Intu Centre

Members of the public, local residents and businesses will have the opportunity to view proposals for the development of the Becketwell area of the city at a public consultation event, which is taking place in Derby’s intu centre.

21 Mar

Energy Efficiency project wins regional award for second consecutive year!

An energy efficiency project run by a partnership between Derby City Council and Derbyshire County Council has been announced as a winner at this year’s East Midlands Energy Efficiency awards.

Marketing 101

Host: Nottingham Trent University
Venue: Broadway Cinema
Date: Tuesday 26th March, 2019
Time: 9:30am - 4:30pm
Cost: FREE

Refine your marketing communication strategies and brand message through a series of exercises to articulate what your organisation stands for and how you communicate this to the wider world.

In this workshop you will:

refine your brand message by looking at  how to put your brand into words, articulate your brand promise and the ‘so what’ of that promise

advance your marketing communication strategy through an in depth look at the 3 m’s of market, message and medium in relation to your business

understand segmentation, targeting and you current positioning in relation to your competitors

formulate an action plan of how to quickly put content of workshop into practice in your business.

The workshop will be run by MetaValue a London-based strategy and growth consultancy with a strong track record in helping SME and start-up businesses unlock their full potential. The workshops will be delivered by co-founder Meeta Thareja who brings strong experience in marketing, communications and PR. She has worked with brands such as Intel, Adobe and Sony Ericsson and advised on SME marketing and customer development for a number of organisations.

The Big House

Supported by the European Regional Development Fund, The Big House project provides free support for Nottinghamshire and Derbyshire-based creative and digital businesses.

From developing potential business ideas, nurturing start-ups and new entrepreneurs, to working with established businesses wanting to grow, our partner network provides specialist support. You can access grants, 1-2-1 mentoring, networking events and workshops to help build contacts, skills and knowledge to succeed.

Programme

Marketing 101 is part of the Elevator series run by The Big House programme. This free workshop is specifically for creative and digital small and medium businesses based in Nottinghamshire or Derbyshire

Not sure if your business is creative or digital? See our eligibility criteria and definitions. Any queries?  Contact us at bighouse@ntu.ac.uk or call 0115 848 4297


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