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Creating a Social Media Plan and Strategy

Host: Sheffield City Region Growth Hub
Venue: Tapton Park Innovation Centre, Chesterfield, S41 0TZ
Date: Tuesday 12th March, 2019
Time: 9am - 1pm
Cost: Free

With over 3 billion active social media users. Social Media Marketing is one of the most effective ways to get your business out to a mass audience. However, it’s not as easy as simply creating a few posts out about your business.

You need to grow and nurture your audience to truly reap the rewards of social media marketing. This masterclass will teach you the fundamentals of how to create a social media plan and strategy.

Please bring your laptop or a device that will allow you to access your social media accounts.

This Masterclass will cover:

• The different platforms and which one to use based on your target market,
• Don’t sell but educate!
• Utilising analytics to influence your social media plan, focusing on Facebook.
• Different types of posts and tools that you can utilise on Facebook,
• Utilising analytics on LinkedIn on how to grow your online presence,
• The importance of video and how you can use video across multiple platforms,
• Utilising Facebook Ad’s,
• The importance of Key dates,
• How we tie all this together into a basic social media plan.
• Questions?

What are the benefits to my business?

Through attending this Masterclass, you will gain a deeper understanding of what Social Media marketing actually is, and the basics of how it can be used to achieve your business goals. In the world that we live in its key that you develop these key skills, otherwise your business will be left behind.

Who is leading it?

Brett Riley-Tomlinson is a Strategic Marketing Consultant that in the last two years has worked with over 130 organisations in various sectors and worked with everyone from your local dog trainer to NatWest and everyone in between. As well as creating over 300 videos, helped thousands of people to go to his client’s events and help their stories reach millions of people

Through being a strategic Marketer, Brett must have a very good working knowledge in all areas of marketing to be able to advise his clients on what to do next. Through this master class, Brett hopes to teach you some of the trade secrets he has developed that help his clients to grow themselves.

Who is the Masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

This masterclass will be useful for the majority of businesses that would like to either begin to learn the fundamentals of marketing. Or as a training course for employees wishing to gain a deeper understanding of marketing and how to implement it into their role.

Perfect for people with limited digital marketing knowledge, or as a refresher course for somebody.


Q/ How can I contact the organiser with any questions?

A/ Email

Q/ Are attendees required to bring anything?

A/ Please bring your laptop or a device that will allow you to access your social media accounts

Q/ What are my transport/parking options for getting to and from the event?

A/ There is plenty of parking on the site. There is a train station and bus stop nearby.

Q/ I would like to bring a colleague, is this ok?

A/ No, only one attendee per company is permitted.

Q/ Will refreshments be provided?

A/ Tea’s and Coffee’s are provided on the day.


Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This Masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.


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