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How to Grow your Online Presence

Host: Sheffield City Region Growth Hub
Venue: Retford Enterprise Centre, Randall Way, Retford, DN22 7GR
Date: Wednesday 27th February, 2019
Time: 9am - 1pm
Cost: Free

So, you have a Facebook Business page and you have a website. That means that people will come to you, online right?

Simply being on a platform is not enough. There are millions of businesses on the same platforms, doing the same thing as you are. This masterclass is all about how you can grow your online presence, and the techniques you need to use to do this.

This Masterclass will cover:

• What is inbound and outbound marketing,
• Why we focus more on inbound marketing,
• Don’t sell but educate!
• What is the customer decision making process?
• How we use digital marketing to influence this through inbound marketing.
• What is Influencer marketing,
• What is collaboration?
• How to use a stakeholder matrix to find key decision makers,
• How to use relationship marketing to rapidly grow your online presence,
• How to tie all of this together,
• Questions?

What are the benefits to my business?

Through this Masterclass you will gain a deeper understanding of what digital marketing is, and the basics of how it can be used to achieve your business goals. In business it’s key that you develop these key skills, otherwise your business will be left behind.

Who is leading it?

Brett Riley-Tomlinson is a Strategic Marketing Consultant that in the last two years has worked with over 130 organisations in various sectors and worked with everyone from your local dog trainer to NatWest and everyone in between. As well as creating over 300 videos, helped thousands of people to go to his client’s events and help their stories reach millions of people

Through being a strategic Marketer, Brett must have a very good working knowledge in all areas of marketing to be able to advise his clients on what to do next. Through this master class, Brett hopes to teach you some of the trade secrets he has developed that help his clients to grow themselves.

Who is the Masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

This Masterclass is beneficial for the majority of businesses that would like to learn the fundamentals of marketing. Or as a training course for employees wishing to gain a deeper understanding of marketing and how to implement it into their role. This Masterclass is perfect for people with limited digital marketing knowledge, or as a refresher course for somebody.

FAQs

Q/ How can I contact the organiser with any questions?

A/ Email enhancementproject@sheffieldcityregion.org.uk

Q/ What are my transport/parking options for getting to and from the event?
A/ There is plenty of free parking on the site. Train and bus station in centre of Retford – approx. 30 minutes’ walk. Bus stop directly outside the centre.

Q/ I would like to bring a colleague, is this ok?

A/ No, only one attendee per company is permitted.

Q/ Will refreshments be provided?

A/ Tea’s and Coffee’s are provided on the day.

Eligibility

Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing enhancementproject@sheffieldcityregion.org.uk with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This Masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.

 


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