Latest News

18 Jan

Enterprising ideas to transform our future: Ingenuity19 needs you!

More than 1/3 children in Nottingham live in poverty, and 5.2million women in the UK live in poverty. How could you change this?

17 Jan

Free Employability and Skills Conference to be held to ensure school leavers are work ready

Business leaders and the education sector in North Derbyshire are being urged to come together to address employability and skills in the area at a free conference next month.

17 Jan

Further Funding for Medical Technology Trials in Nottinghamshire and Derbyshire

Medical technology companies in Nottinghamshire and Derbyshire can apply to cover 50% of their clinical evaluation costs.

An Introduction to Paid Social Advertsing

Host: Digital Growth Programme
Venue: Horsley Lodge Golf Club and Hotel, Smalley Mill Road, Derby, DE21 5BL
Date: Thursday 7th February, 2019
Time: 9am - 4.30pm
Cost: Free

Planning and implementation of ad campaigns across a range of social media platforms including Facebook (Instagram), Twitter and LinkedIn.

If you are already using social media for your business (or you have recently attended the “Integrating Social Media In to Your Business” 2-Day Workshop), you will be aware that social media marketing can be cost effective, highly targeted and adaptable to any business objective.

However, you will know from your personal experience that your news feeds are busy places, which are dominated by the posts from your friends and family. As a result, businesses often find it hard to get their posts seen when using organic (or free) social media. This is due to the algorithms used by the platforms, which ensures their users get the best and most relevant content.

Social media advertising (or paid social) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts. It is often used to support businesses’ organic activity, or to help drive fan acquisition or engagement. However, it can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website). 

Workshop program will cover:

  • Understanding the growth of paid social advertising and how to integrate this into your digital marketing strategy
  • Planning your campaign objectives and understanding the different payment methods (CPC, CPM, CPA etc.)
  • Identifying the different social media advertising options across Facebook, Twitter and LinkedIn
  • Get an insight on how to set up social media advertising campaigns
  • Become familiar with audience targeting options across each platform
  • Learning how to measure and monitor the effectiveness of your campaigns against your original objectives

Workshop outcome:

Delegates will gain an understanding on how to select the right social advertising platform to get their advertising messages to their target audience to meet their campaign and marketing objectives.

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.


Book Now