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The Packaging and Design Process - for Food and Drink Producers and Visitor Economy Businesses

Host: Food & Drink Forum
Venue: Derby Conference Centre, London Road, Derby, DE24 8UX
Date: Tuesday 29th January, 2019
Time: 9AM - 4PM
Cost: Free

The Packaging and Design Process

The Food and Drink Forum are delighted to work on behalf of Marketing Peak District and Derbyshire (MPDD) to offer Derby and Derbyshire based food and drink producers and visitor economy businesses the opportunity to attend this fully funded course that will enable your business to develop and grow through the food and drink products you produce or procure, through ensuring your food or drink products are packaged in the best possible way to entice customers into buying or trying them for the first time. Consumers buy with their eyes and the way your products are displayed and packaged is the key to your food products selling more quickly.

Aim:

This workshop is aimed at increasing understanding of the key issues surrounding packaging design and development.

Objectives:

By the end of the course, delegates will be able to understand:

The packaging development process

What is packaging - primary, secondary, tertiary?

The opportunities good packaging design and development offers

An overview of materials, print and commonly used formats

Case studies of good and bad examples of packaging

Packaging waste and routes to sustainability

The day will be a combination of presentations and interactive exercises.

Who Should Attend?

Food or drink producers and visitor economy businesses based in Derbyshire that would like to increase their awareness of packaging and how good packaging and presentation can help increase product sales.

Event Details:

No of places available: 12

Cost: Fully funded, (non attendance maybe charged)

Timings: 9.00/9.30 - 4.30 pm

Refreshments: Tea, coffee and lunch will be provided

Please remember that if you cannot attend the event you must cancel 48 hours prior to the event through Eventbrite, otherwise we may have to charge in full for your place.

Eligibility Criteria:

To qualify for funding your business must be:

A visitor economy(accommodation, attraction, activity provider, food and drink provider etc) or a food and drink producer (supply chain)

Based in Derbyshire (and their supply chain)

Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit of events you can attend.

Do you have questions about The Packaging and Design Process - for Food and Drink Producers and Visitor Economy Businesses? Contact The Food and Drink Forum & Marketing Peak District and Derbyshire


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