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Spreadable Marketing

Host: University of Nottingham
Venue: Broadway Cinema, Broad Street, Nottingham, NG1 3AL
Date: Thursday 24th January, 2019
Time: 9am - 3pm
Cost: Free

DTNA presents

Spreadable Marketing

A free half-day workshop for Small and Medium Enterprises in the Nottinghamshire / Derbyshire area.

Research shows that people spend an average of 10.7 hours a day with content. Yet it has never been easier to avoid traditional advertising. A really effective communications strategy needs to harness the power of ‘spreadable marketing’ – text, still image and video content that your customers, clients and suppliers want to view and share with others.

This workshop will offer attendees the chance to apply the ‘six principles of spreadable marketing’ to capture the attention of customers, clients and suppliers and turn them into powerful advocates for your business or organisation. The event will take place at the Broadway Cinema in Nottingham. Refreshments and lunch are included.

Previous delegates described this workshop as ‘absolutely superb‘, ‘amazing‘ and ‘thought provoking with plenty of practical exercises‘, praising the knowledge of the ‘very engaging presenters‘ who ‘knew more about marketing than the so-called gurus!‘, so don’t miss out on the opportunity to take part in this fantastic session!

If you attended the previous DTNA workshop, Discover: Engaging Audiences through Communication, you can bring the persona you’ve developed along with you, and work more with them—or choose to focus on a new section of your audience. Attendance at the previous workshop is not required for Spreadable Marketing!

The workshop will cover:

1. Thinking about your customers, clients and suppliers as an audience:

  • Who do you want to engage with (i.e. who is your audience)?

  • What are your audience’s need states? Where are they, where do they hang out, what are their interests, what do they like to do, what do they want?

2. Developing content ideas for your audience:

  • What kinds of content might you produce that might speak to your audience?

  • What kind of content might spread, and how does that content fulfil the need states of your audience?

3. Distributing content for your audience:

  • What channels to use (e.g. YouTube, website etc)?

  • What time of day to distribute? What day of the week to distribute? The importance of tapping into cultural events and being timely.

Workshop Leader Paul Grainge

Paul Grainge

Paul Grainge is professor of film and television studies in the Department of Cultural, Media and Visual Studies. His research examines branding and promotion in the screen industries. He recently led an AHRC-funded project on ‘TV and Digital Promotion’ which involved collaborating with the UK’s leading media and broadcast design agency, Red Bee Media, to explore how companies and organisations are developing strategies to ‘connect viewers to content’ in a multiplatform world. Paul has published widely on the promotional screen industries and content marketing. He is also Director of the Midlands4Cities arts and humanities Doctoral Training Partnership, a Consortium that works extensively with partner organisations in the cultural, creative and heritage sectors nationally and across the Midlands.

Contact Matt Davies for more information on this and other DTNA events here.


What are my transport/parking options getting to the event?

You’ll find Broadway on Broad Street in Hockley, Nottingham’s cultural quarter. Just five minutes’ walk from Market Square and close to all the city’s main bus stops. The railway station is ten minutes away on foot and there’s a tram stop in the nearby Lace Market. How to find us

Attendees can travel for £2 on the tram with an event ticket, just print and take your Eventbrite ticket along with you.

Am I eligible as an SME?

This workshop is primarily for SMEs based in Nottinghamshire and Derbyshire. An SME:

  • has under 250 employees

  • is not more than 25% owned by an enterprise that in itself is not an SME

  • has an annual turnover of less than €50m OR has an annual balance sheet of less than €43m

If you are unsure of whether your company is eligible, please contact us.

Where can I contact the organiser with any questions?

If you have any questions or would like to be added to our mailing please contact Matt Davies.

This event is part-funded by the EU's European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This workshop is classed as State Aid to participating businesses, the value of which is £350 but is delivered completely free of charge to participants.

Please read full details of our GDPR policy here.



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