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Flying off the Shelves - Branding and Marketing Workshop - for Food Producers and Visitor Economy Businesses

Host: Food & Drink Forum
Venue: Derby Conference Centre, London Road. Derby, DE24 8UX
Date: Wednesday 23rd January, 2019
Time: 9AM - 3PM
Cost: Free

Flying off the Shelves - Product Placement and Branding and Marketing Workshop

The Food and Drink Forum are delighted to work on behalf of Marketing Peak District and Derbyshire (MPDD) to offer Derbyshire food and drink producers and visitor economy businesses the opportunity to attend this fully funded course to help you grow and develop your businesses through the amazing food and drink products produced.

Tessa Stuart, author of the best-selling book “Flying off the Shelves” and Sharon Kay, Graphic Designer from the Design Nest will be your trainers for the day.


To provide producers and retailers the opportunity to learn tried and tested techniques on bewitching buyers, building buyer relationships and tips for ensuring products are placed in the right place to sell and quickly.


Delegates will be able to:

Understand crucial customer "cues" for quick sales

Understand "Kick-start your heart" - creative crowd funded selling

Tricks and tips for the magic of mail chimp

Powerful promotions (that don't kill your margin)

Sensational and seductive sampling

Plus more tips, tricks and secrets for getting your products flying off the shelves

Understand and discuss the importance of establishing your brand

Understand the importance of having a vision for your brand from the start of your business

Understand how to develop a strong brand identity, the part graphic design will play in your brand; and developing a marketing plan

Who Should Attend?

Individuals who are interested in selling their products to independent retailers (food manufacturers) or independent retailers (visitor economy) who would benefit from point of sales advice for food products.

Event Details

No of places available: 12

Cost: Fully funded, (non attendance maybe charged)

9.30/10.00 - 3.30

Refreshments: Tea, coffee and lunch will be provided

Please remember that if you cannot attend the event you must cancel 48 hours prior to the event through Eventbrite, otherwise we may have to charge in full for your place.

Eligibility Criteria

To qualify for funding your business must be:

A visitor economy(accommodation, attraction, activity provider, food and drink provider etc) or a food and drink producer (supply chain)

Based in Derbyshire (and their supply chain)

Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit of events you can attend.


Do you have questions about Flying off the Shelves - Branding and Marketing Workshop - for Food Producers and Visitor Economy Businesses? Contact The Food and Drink Forum & Marketing Peak District and Derbyshire

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