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What's New in Google Analytics and Metrics 2018 Breakfast Seminar

Host: Digital Growth Programme
Venue: Penta Hotel, Derby, DE24 8PU
Date: Monday 19th November, 2018
Time: 8am - 11.30am
Cost: Free

The Digital Growth Programme is part-funded by the European Regional Development Fund.

Learn the latest in the world of Google Analytics and Metrics. Hear about the new tools and reports available in Google Analytics, Google Attribution, Data Studio and Google Optimize. Join us to learn how your customers are navigating to your website or from digital campaigns and converting into sales or new leads. 

Google continues to add new features to its Analytics suite of tools, including the new Attribution tool that provides a better understanding of cross-device and cross-channel visitors, answering the question “What source of traffic is really responsible for my conversions?” 

This 90 minute seminar explains how to use Google Attribution and explores all the new reports and features of Google Analytics, Optimize and Data Studio, including how GDPR will impact the data you can collect and the things you need in place to ensure compliance. You will also be shown the latest from other visitor tracking and measurement tools that provide additional data such as heatmaps, form field completion and videos of users’ visits. 

The seminar assumes you already use Google Analytics at a basic level, but all topics are fully explained and questions from delegates answered as part of the session. 

Who should attend:

This seminar is aimed at those who want to learn more about measuring web traffic and ROI to their website from digital advertising campaign, effectiveness of SEO and website performance including navigation. This seminar is ideal for those business owners, marketing teams or web teams for whom measurement of their website and digital marketing performance is important to support areas of web development, content creation or digital marketing to attract new customers/sales for business growth.

Seminar will cover:

  • Google Attribution – A new, free tool from Google designed to help marketers to measure the impact of their marketing across devices and channels. Learn how to get access and use it.
  • GDPR & Analytics – With much stricter laws about using personally identifiable data (including cookies), you need to be clear about your responsibilities and the options you must give your visitors.
  • New Metrics in Analytics – Understand what newer metrics and reports such as Audiences and Conversion Probability are telling you.
  • Data Studio – A powerful tool for presenting reports but also for pulling information together from multiple sources, see how Data Studio can take your reporting to the next level.
  • Split Testing with Optimize – Google continues to add new features to its split testing tool Optimize. See how you could use this tool to improve your website’s conversion rate.


Seminar outcome:

The seminar will provide delegates with an understanding of new features and tools within the Google Analytics suite of products, in order to gain more insight into the effectiveness of their marketing and website. Delegate will leave with the knowledge of how they can monitor their online performance and understand what they can do to improve the traffic to their website.

Seminar schedule:

8am - Registration, networking and refreshments
8.30am - Presentation
11am - Q&A
11.30am – Close

Event eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Register Now

Please note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.

We can only accommodate three delegates per organisation on this seminar.

About the consultant

Ian Lockwood

Ian Lockwood is a founding director of a digital agency specialising in online marketing and web design. He has 20 years’ experience in the Internet industry, both as director of his own agency and as deputy MD of a web design and development company. Ian has helped hundreds of businesses and organisations across all sectors in B2B and B2C environments make the most of digital marketing and the web, having worked with the Chamber since the inception of the eBusiness Club.

Book Now