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'Ready, steady, sell!': Your eCommerce action plan for selling products online

Host: Digital Growth Programme
Venue: Santo's Higham Farm, Alfreton, DE55 6EH
Date: Wednesday 14th November, 2018
Time: 9am - 4.30pm
Cost: Free

The Digital Growth Programme is part-funded by the European Regional Development Fund.

89% of buyers – your potential customers – begin their buying journey through a search engine* like Google. They click on your website. They are ready to buy…but they can’t place an order. They move on. You’ve missed an opportunity to capture a new customer. Maybe it’s time for your business to start selling online?

After this workshop, you’ll know the answer to that question.

The workshop focuses on the practical. Can you make a profit online? What planning do you need to do? What sort of eCommerce website will you need? What about payments and legal questions?

Why do you buy online? Because it’s quick, simple and engaging? This workshop will show how you can deliver the same experience for your customers.


Who should attend

Any business that sells physical products.

You may already sell through eBay Amazon or another third party. You may have no online selling experience at all. Either way, this workshop is for you. It will tell you what you need to know to take control of your online selling and manage it yourself.


Workshop will cover

Amazon and eBay: the pros and cons of online marketplaces

Is eCommerce for you? The costs and the benefits

Strategy and planning; the foundations for successful online selling

Websites, software, eCommerce platforms: the technical bit - but not as daunting as you may think

Getting paid: how PayPal and other third party gateways ensure you get your money


Workshop outcome

An action plan. Throughout the workshop you will build an online selling ‘action plan’ for your business. The plan will include merchandising, selling costs, your eCommerce website, choosing your web developer, online payments and legal considerations.

Confidence. The workshop will give you the confidence to start selling online. Can you put a price on that?


*Statistics from Fleishman-Hillard survey

About the consultant

Ann Stanley

nn Stanley is the founder and MD of Anicca Digital with over 20 years’ experience of online marketing. In 2016, Ann was named Leicestershire Business Women.

Ann provides consultancy and training on a range of digital marketing techniques including; strategy/planning, analytics/auditing, website design/development, ecommerce marketing, SEO, PPC, email marketing, affiliate marketing, and social media. However, she is most well-known for speaking on AdWords and paid media. Ann has worked with hundreds of clients providing honest advice on how they can improve their digital marketing to make their businesses grow and to become more profitable.

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