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Email Marketing for Success Action Planning Workshop

Host: Digital Growth Programme
Venue: Antenna Centre, Beck Street, Nottingham, NG1 1EQ
Date: Tuesday 13th November, 2018
Time: 9am - 4.30pm
Cost: Free

The Digital Growth Programme is part-funded by the European Regional Development Fund.

Email marketing, when used thoughtfully and inventively, has the power to significantly engage your target audience and successfully promote to them your business, products and services. With support from Digital Growth Programme expert Consultants, you’ll gain a fuller understanding of the procedures and legalities involved in email marketing while utilising the most appropriate solutions for your business.

Workshop programme will cover:

  • Using the right data – Gaining data is important, so gaining permission to use it in the first place is vital. Learn how to build permission-based data lists and stay legal in the process.
  • Writing to make an impression – Discover how creative content can make all the difference and have maximum impact upon your audience.
  • Creating a clear call to action – Learn the best options that enable you to give your audience a reason and a method with which to get in touch.
  • How to use HTML effectively – Take your emails to the next level by learning how to utilise HTML to its fullest potential.
  • Impressive landing pages – Learn how to create powerful landing pages for your website that have the desired effect upon your audience.
  • Measure the performance of your emails – How to monitor and report upon how your emails are working for you by learning who’s opening them, who’s not and how to ensure you make the most of your click-through rate
  • Time your emails to perfection – Learn when is the most opportune moment to launch your email campaign, and how often to do it.
  • The right email marketing tools for the job – Your Digital Growth Programme experts will introduce you to some of the best and most simple, low-cost email marketing tools.
  • The power of viral emails and social media – Learn how to spread your emails further than before by integrating them with social media.
  • Steering clear of spam – Anti-spam laws are stricter than ever, so learn how to comply without diminishing the power of your post.

Workshop outcome:

Delegates will have a stronger understanding of what makes a successful email marketing campaign, and how to plan, design and implement one that delivers observable and tangible results.

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.

About the consultant

Lee Callendar

Lee Callender is one of the Digital Growth Programme’s consultants and will be delivering a series of ‘Getting Ready for GDPR’ events. He is our resident expert in Customer relationship management and has specialised in email marketing and relationship management for a number of companies. Director of C4 Ventures, Lee has managed over 1,000 campaigns over the past eight years.

 


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