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Get Your Pricing Right to Stay in Business

Host: D2N2 Growth Hub
Venue: The Pavilion Gardens, Saint John's Road, Buxton, SK17 6B3
Date: Wednesday 7th November, 2018
Time: 9am - 12.30pm
Cost: Free

This workshop is hosted by D2N2 Growth Hub and is part-funded through the European Regional Development Fund.

Join trainer Serena Humphrey on why you have to get your pricing right if you want to stay in business.

In this straight talking and practical workshop, we’ll be covering:

  • How to work out what you should be pricing your services at
  • Understanding pricing and value
  • Knowing where your pricing fits in the market and what your offer is
  • Working out your capacity revenue on different price points and how your business model stacks up
  • How your pricing affects your profits and your life
  • Knowing where your pricing fits in the market and what your offer is
  • How to control your margins and what will erode them
  • Learn the crucial difference between mark-up and margin

You’ll leave the workshop armed with the knowledge of how to take control of this critically important part of your business

Who Should Attend?

This workshop is open to small and medium-sized businesses based in Derby, Derbyshire, Nottingham and Nottinghamshire. It will be particularly suitable for owners, managing/financial directors of established, ambitious businesses across all sectors, including the professional services.


9am - 9.30am: Arrival, tea and coffee and networking

9.30am: Introduction to D2N2 Growth Hub

9.40am: Workshop presentation, Serena Humphrey

10.45am: Tea and Coffee break

11am: Workshop presentation, Serena Humphrey

12 noon: Finish

About the Trainer: Serena Humphrey FCMA CGMA


Managing Director of The F Word Ltd, Serena is an experienced Finance Director, financial strategist, financial coach, NLP Coach and Practitioner, and speaker. Having learnt from harsh personal experience in the early 90s, Serena has worked with hundreds of companies over the last 25 years on a mission to help business owners create the life they thought their business would give them. She built and sold her first business and now runs The F Word to bring out the Financial Genius in as many small companies as she can!






Todd McQuilkin - Managing Director Air IT Ltd

For me the course was business life changing and I would encourage all business owners, MD’s & CEO’s to attend the F word (love the name).

I thought the workshop was well presented and delivered at a level that kept me engaged throughout the session. To be able to write a draft Action Plan by the end of the session was a real plus. Too many times you go away and never follow through

Simon Leadley - Sales Director, Managed Business Communications Ltd

I found the course very interesting, I have taken a number of points raised and already started to implement these into my businesses. It was delivered very clearly and was very relevant to business owners. I particularly liked the way the course was delivered in a non-accountancy jargon manner

Dominic Waters - Managing Director, Waters Homes Ltd

The workshop was a brilliant insight into the financial structure of my business.

Brilliantly executed! I would definitely recommend this course to other businesses as its essential best practice for finance. It really gets you thinking in a friendly environment

Stephen Asbury - Managing Director, Corporate Risk Systems Limited

I attended an F-word training session and highly recommend it to other owner/managers of small and medium sized businesses.

I studied an MBA for three years and while we covered finance, it was not from the highly-practical perspective provided by Serena - I came away with five specific actions to take. If you are looking to learn about cash and making your business more profitable, this is the session for you.

Matt Brown – Sales Directors Bampton Packaging Ltd

The F word. Having attended this course and listened to the ideas I can only say the F must stand for Fantastic.

Anyone who wants to make their business more successful through financial management should be on this course. Serena presents from the perspective of someone who has been through the pain of a business failing and the passion is very evident.

This course will give practical straightforward advice that is easy to understand and will fit any business. Whatever your business situation you will gain something from this and it would be an investment that will repay itself over and over again. Highly recommended.”


This event is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.


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