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Digital PR for Link Building

Host: D2N2 Growth Hub
Venue: Cromford Mills, The Arkwright Society, Mill Lane, Cromford, DE4 3RQ
Date: Tuesday 6th November, 2018
Time: 9am - 12.30pm
Cost: Free

This workshop is delivered in partnership between D2N2 Growth Hub, Hallam Internet and Derbyshire Dales District Council. It is part-funded by the European Regional Development Fund.



Digital PR is great for both increasing awareness of your brand and acquiring links from websites to your own. These links not only generate traffic as users discover your website through them, but are one of the most important ranking factors in the algorithms used by search engines to determine if you are a relevant website for a user’s search query.

In one morning, the “Digital PR for Link Building” workshop will give you the confidence and skills you need to make your own effective digital PR strategy. It will provide you with an understanding of the importance of digital PR, the impact on your website of good and bad quality links, the tools you’ll need to improve your success of gaining high quality backlinks, and how to do it. As well as lots of tips and actionable advice along the way, this workshop will help give you the confidence to get results with digital PR.

Workshop content

· Digital PR? What is it?

· How digital PR benefits your business.

· The value of online coverage.

· The importance of a healthy link profile.

· The state of link building in 2018.

· Five steps to successful link building.

· Tips for working with journalists/bloggers: what they want, good and bad outreach email examples.

· How to evaluate success?

· Tools and resources overview: media databases, reporting tools, content inspiration.


9am: Registration, breakfast & refreshments and networking

9.30am: Introduction to the D2N2 Growth Hub

9.40am: Workshop presentation

11.00am: Tea and coffee break

11.15am: Workshop presentation

12.30pm: Finish


Who Should Attend?

This workshop is free to attend for small and medium-sized enterprises located in the D2N2 region (Derby, Derbyshire, Nottingham and Nottinghamshire). It will be of particular interest to those who have responsibility for corporate communications, marketing and digital content.

About The Trainer

Alex Jones MCIPR is the Head of Earned Media at Hallam Internet with specialist expertise in digital PR.

With extensive offline and online experience, Alex currently helps clients increase their online visibility through digital PR, at the same time as building on their search engine marketing efforts. He also manages a team of specialists in social media, digital PR, content marketing, and more. A finalist in CIPR Midlands PRide Awards in the Outstanding Young Communicator category last year, as well as regularly contributing to leading PR and marketing publications, Alex is passionate about PR and helping businesses grow.

Established in 1999, Hallam Internet is one of the UK’s leading providers of digital marketing services. As an accredited Google Premier Partner, Hallam delivers ethical search marketing to assist clients such as the United Nations, Speedo, Suzuki and Saint-Gobain in reaching their business goals.


This workshop is part-funded via the European Regional Development Fund, therefore we are required to evidence that you are a small to medium enterprise.

There will be a couple of forms that will need to be completed either prior to the event or on the day and these will be sent to you once you have registered. One form is to ensure you are a small to medium enterprise, the second is to capture any business support you have received over the last 3 years to ensure you haven’t exceeded €200,000. If you have previously completed these forms at a Growth Hub event you will not have to complete another set.

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