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International Marketing and Selling Cross-Border Action-Planning Workshop

Host: Digital Growth Programme
Venue: Newark Showground, Newark, NG24 2NY
Date: Wednesday 31st October, 2018
Time: 9am - 4.30pm
Cost: Free

The Digital Growth Programme is part-funded by the European Regional Development Fund.

The world is shrinking by the day and having access to the internet, including via smart phones, means borders are no longer a barrier. You can now access customers around the world the same way you do in your local market, giving you potential for exponential growth.

An effective digital presence enables you to identify potential customers, understand their needs and behaviours and establish a way of managing traffic, either to grow brand awareness, facilitate consumer research into your products or services or attract new leads and customers.

During the morning session you will learn how to create an action-plan for an international digital strategy.

Topics include:

A look at how to use online research tools

Helping you plan for international website optimisation

Looking at creating a strategic approach to social media and social commerce

Understanding how digital lead generation and international B2B can help attract and grow customers from around the world.

The afternoon session will be tailored for selling goods cross-border. Specifically international selling via your website allowing you to test new markets with minimal investment.

Topics include:

  • Understanding how to operationally set your business up for international selling
  • International Conversion Rate optimisation
  • Strategic highly targeted traffic driving strategies for effective selling
  • Understand eMarketplaces and other sales channels as a new route to market.

Event eligibility:

In order to attend this fully-funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Register Now

Please note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derby, Derbyshire Nottingham or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.

About the consultant

Charlie Ruigrok

Charlie works for the Department for International Trade as a Digital Trade Adviser and helps businesses of all shapes and sizes to break through traditional barriers to exporting overseas, using a plethora of exciting new digital channels. Charlie supports firms on digital marketing, search engine optimisation, social media, ecommerce best practice, mobile marketing, localisation, website analytics and data analysis.

Charlie has a wealth of experience in the field, having previously worked with a range of private organisations on e-commerce and digital projects - leading on platform management, website building and optimisation for several international brands across Europe


Book Now