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17 Oct

Latest employment figures confirm robust regional economy

Employment in the East Midlands continues to evidence a robust regional economy according to figures released this morning.

17 Oct

Shell Springboard: Calling all low-carbon SME's

The application window for Shell Springboard is now open and will close at 10am on Monday, 29th October.

15 Oct

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Creating a Social Media Plan and Strategy

Host: Sheffield City Region Growth Hub
Venue: Arkwright Centre, Chesterfield, S44 5BS
Date: Monday 29th October, 2018
Time: 1pm - 5pm
Cost: Free

With over 3 billion active social media users. Social Media Marketing is one of the most effective ways to get your business out to a mass audience. However, it’s not as easy as simply publishing a few posts about your business.

You need to grow and nurture your audience to truly reap the rewards of social media marketing. This masterclass will teach you the fundamentals of how to create a social media plan and strategy.

This Masterclass will cover:

• The different platforms and which one to use based on your target market,
• Don’t sell but educate!
• Utilising analytics to influence your social media plan, focusing on Facebook.
• Different types of posts and tools that you can utilise on Facebook,
• Utilising analytics on LinkedIn on how to grow your online presence,
• The importance of video and how you can use video across multiple platforms,
• Utilising Facebook Ad’s,
• The importance of Key dates,
• How we tie all this together into a basic social media plan.

This Masterclass is complimentary to Achieving Your Goals through Digital Marketing (Bassetlaw) How to Grow your Online Presence (Chesterfield) and Creating your Digital Marketing Strategy (Bassetlaw) Masterclasses that are running.

Who is the Masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

This masterclass will be useful for the majority of businesses that would like to either begin to learn the fundamentals of marketing. Or as a training course for employees wishing to gain a deeper understanding of marketing and how to implement it into their role.

Perfect for people with limited digital marketing knowledge, or as a refresher course.


Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This Masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Find out if your business meets the definition for Small and Medium-sized Enterprises (SME).

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.


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