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17 Oct

Latest employment figures confirm robust regional economy

Employment in the East Midlands continues to evidence a robust regional economy according to figures released this morning.

17 Oct

Shell Springboard: Calling all low-carbon SME's

The application window for Shell Springboard is now open and will close at 10am on Monday, 29th October.

15 Oct

Search has started for the year's most enterprising women

The annual quest to find the region’s most successful and inspirational businesswomen has begun.

How to Grow your Online Presence

Host: Sheffield City Region Growth Hub
Venue: Arkwright Centre, Chesterfield, S44 5BS
Date: Monday 22nd October, 2018
Time: 1pm - 5pm
Cost: Free

So, you have a Facebook Business page and you have a website. That means that people will come to you, online right?

Simply being on a platform is not enough. There are millions of businesses on the same platforms, doing the same thing as you are. This Masterclass is all about how you can grow your online presence, and the techniques you need to use to do this.

• What is inbound and outbound marketing,
• Why we focus more on inbound marketing,
• Don’t sell but educate!
• What is the customer decision making process?
• How we use digital marketing to influence this through inbound marketing.
• What is Influencer marketing,
• What is collaboration?
• How to use a stakeholder matrix to find key decision makers,
• How to use relationship marketing to rapidly grow your online presence,
• How to tie all of this together

This Masterclass is complimentary to Achieving Your Goals through Digital Marketing (Bassetlaw), Creating a Social Media Plan and Strategy (Chesterfield) and Creating your Digital Marketing Strategy (Bassetlaw) Masterclasses that are running.

Who is the Masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

This Masterclass will be useful for the majority of businesses that would like to either begin to learn the fundamentals of marketing. Or as a training course for employees wishing to gain a deeper understanding of marketing and how to implement it into their role.

Perfect for people with limited digital marketing knowledge, or as a refresher course for somebody.

Eligibility

Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing enhancementproject@sheffieldcityregion.org.uk with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This Masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Find out if your business meets the definition for Small and Medium-sized Enterprises (SME).

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.


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