Latest News

20 Sep

Lost key fob memory stick opened door to finder’s data to hacker

Lost keys opened up a world of opportunity to a computer hacker.

20 Sep

Leading light in business blogs about Brexit

A leading figure in East Midlands business has written two blogs about Brexit, examining the resilience of regional business to the UK leaving the EU and providing advice to businesses on a seamless transition into a Post-Brexit economy

20 Sep

Progressive engineering company secures funding for growth

A Nottingham engineering company, HSM Engineering Limited, has further invested in a new facility with state-of-the-art equipment to streamline its business operations thanks to a government-backed grant programme.

Understanding Paid Search and Display Advertising

Host: Digital Growth Programme
Venue: National Water Sports Centre, Nottingham, NG12 2LU
Date: Wednesday 10th October, 2018
Time: 9am - 4.30pm
Cost: Free

The Digital Growth Programme is part-funded by the European Regional Development Fund.

Planning a winning advertising campaign is all very well, but without the necessary knowledge of how to make people more aware of your brand online your efforts could all go to waste. That’s why our professional digital consultant will help to unravel the complexities of the ever-changing world of paid search and display advertising and give you the tools you need to make informed choices over which techniques and platforms to use to successfully advertise your business online.

Workshop programme will cover:

  • Putting perfect plans in place - Discover how to plan your campaign effectively and efficiently
  • The right techniques and platforms for success – Gain a vital overview of the different techniques, platforms and payment systems available to you and learn which ones are suitable for your business
  • Do it yourself or hire a consultant? - You’ll get to understand what paid digital advertising is, learn more about the uses of paid display and third party sites, a deeper knowledge of Ecommerce and online shopping, how to utilise all available platforms and how to make the most of DIY Pay Per Click (PPC) platforms – giving you the knowledge of whether to go it alone or hire in a specialist e-marketing consultant.

Workshop outcome:

Delegates will emerge with a greater understanding of Paid Search and Paid Social and how to select from and make the most of the various platforms and techniques available to them. Along with this, delegates will also be able to make an informed choice on whether to manage their own digital advertising campaign or use an agency instead.

Event Eligibility:

In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme.  The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.

Please Note:

Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire or Nottinghamshire.

We can only accommodate one delegate per organisation on this workshop.

About the Consultant

Ann Stanley

Ann Stanley is the founder and MD of Anicca Digital with over 20 years’ experience of online marketing. In 2016, Ann was named Leicestershire Business Women.

Ann provides consultancy and training on a range of digital marketing techniques including; strategy/planning, analytics/auditing, website design/development, ecommerce marketing, SEO, PPC, email marketing, affiliate marketing, and social media. However, she is most well-known for speaking on AdWords and paid media. Ann has worked with hundreds of clients providing honest advice on how they can improve their digital marketing to make their businesses grow and to become more profitable.

 

 


Book Now