Meet the Team

Adrian Williamson

Business Adviser

Adrian has been formally involved in business support for a decade, including time spent at Business Link, Sheffield Chamber, NBV and operating as an independent consultant. Before this he had a number of roles in financial services, including a significant amount of time with AXA Sun Life, where he was responsible for agency business development.

He has a strong background in sales and harnessing technology.

Adrian holds the ILM Level 5 Diploma in Business Support. He's worked with a wide range of businesses from manufacturing to creative, consultancy to trades and is a friendly inquisitive problem solver with a focus on finding practical solutions.

Anthony Byrne

Business Growth Team Manager

Anthony has supported hundreds of businesses for over 15 years, focusing on Creative, Digital and Tech. Leading the Nottingham City Council team of the D2N2 Growth Hub, he is a fully qualified marketer with a Masters Degree with distinction in Marketing and the Chartered Institute of Marketing postgraduate level 6 qualification.

He also has a creative background and an additional masters degree in television, film and radio scriptwriting.

Anthony works with businesses to identify the key challenges they have to grow and assist businesses by cutting through the noise to ensure they access the many areas of business support to grow their businesses.

Ashreen Seethal

Account Manager - Life Sciences/Food & Drink

Ashreen supports businesses across Nottingham City, with a particular focus on Life Sciences and the Food and Drink sectors. In her previous role as a Regional Manager, she supported businesses to identify and strategise for medium to long term skill gaps, across the East Midlands and Central Eastern regions.

With a business degree and an International Diploma in Risk Management, Ashreen is highly adept in understanding and analysing business requirements, developing solutions and creating strategies for implementation. As an alumnus of the Future Leaders of Nottingham Programme, she is committed to helping businesses create value networks that support growth and collaboration.

Cheryl Staples

Business Adviser

Cheryl has a background in Commercial Banking, spanning over 25 years and has been involved with lending to and supporting businesses ranging from start-ups, to multimillion companies.

Having achieved a distinction in the Chartered Banker’s Diploma in Lending Skills, Cheryl has indepth knowledge in Business Planning, forecasting and cash flow analysis, and is able to support businesses throughout Derbyshire.

Chris Pook

D2N2 Growth Hub Manager

Chris leads the D2N2 Growth Hub team and works closely with the D2N2 Local Enterprise Partnership, delivery partners and other key stakeholders to ensure the service is effective in delivering its primary aim: to support local businesses.

He is responsible for the D2N2 Growth Hub project delivering its targets associated with the European funding, and reporting progress to funders and the Project Board.

Chris maintains links with Government departments and other Growth Hubs across the country to understand best practices and evolve the D2N2 Growth Hub as a valuable resource for supporting business growth in the local economy.

Emily Gascoyne

Support Officer

Emily started at the East Midlands Chamber of Commerce as a Business Administration Apprentice, completing her Business Administration Level 2 and 3 and after 7 years with the Chamber she have been in varied ERDF funded roles and supported different projects, including the D2N2 Growth Hub.

Emma Straw

Digital Marketing Specialist

Emma has a degree in English Language and has worked in copywriting and digital marketing in varied sectors over the last 7 years.

She supports and creates marketing campaigns for the D2N2 Growth Hub, enabling businesses, local authorities and partnerships to get involved with local events, as well as publicising local partner events with the D2N2 Growth Hub network.

Hannah Kerridge

Events and Engagement Officer

Hannah has been involved with events across various sectors over the last 3 years.

Working as the Event and Engagement Officer for the D2N2 Growth Hub, she oversees events across Derby, Derbyshire, Nottingham & Nottinghamshire. She also works closely with local authorities in the area, arranging business surgeries, events and their other involvements with the Growth Hub.

Heather Bradford

Business Adviser

Heather is a highly-skilled business professional with over 35 years experience from running businesses and supporting small and medium sized companies to grow and develop.

A practical generalist, with an in-depth knowledge of business issues and challenges. Heather works closely with both start-ups and established businesses. She has a good working knowledge of funding streams to support business development.

Helen Carter

Frontline Growth Hub Adviser Manager

Helen has worked within organisations providing information to businesses for over 30 years.

During this time, Helen has built up a working knowledge of business development support services and funding schemes locally and nationally. She has used this knowledge to help all types and sizes of business, from pre-starts to multinational companies, to access the support they need quickly and effectively.

Insan Farooqi

Business Adviser

Insan has worked in business support and consultancy for 15 years. In that time, he's worked with start-ups and large companies, across many industry sectors. His business support career started with Business Link and continued with other support organisations.

After University, Insan’s IT career began when he started as a Programmer, progressing to Director of Technical Services. He worked with several businesses in the UK, Europe and had a 3-year stint in the USA.

With his experience of setting up two businesses and managing a family business, Insan’s well placed to help and support SMEs by identifying their challenges and ambitions, developing business reviews and action plans, all with a view to help facilitate positive change to the business.

Jodey Adams

Frontline Growth Hub Adviser

Jodey has spent eight years building up her knowledge of business development support services and funding schemes, both local and national.

This has enabled her to provide relevant information to support businesses, from pre-starts to large business in an effective and timely manner.

John O’Donnell

Business Finance Manager

John has worked in business consultancy and advice for over 10 years following a corporate career in hospitality, working in Marketing and Operational Management for the Rank group, Tom Cobleigh and Marstons.

He has spent time in commercial finance working with SME Invoice Finance and has successfully helped businesses to raise funds through debt and equity routes. He's owned businesses himself and understands the challenges that businesses can face.

Kayleigh Newby

Marketing and Events Manager

Kayleigh is the Marketing and Events Manager for the D2N2 Growth Hub and is responsible for the organisation and promotion of all Growth Hub events. Kayleigh is responsible for all Growth Hub marketing activity to ensure that the D2N2 Growth Hub can reach as many businesses as possible with the Growth Hub services. This role involves building relationships and working closely with partners and local authorities in order to market the Growth Hub service to SME's across the D2N2 regions.

Kayleigh has worked in marketing for over 10 years and has experience in various business sectors. She holds a marketing degree and is CIM qualified.

Lisa Barton

Partnership Manager

Working across D2N2, Lisa is responsible for championing and engaging the D2N2 Growth Hub with key partners and local authorities to ensure that businesses have access to the full range of opportunities and support available to them.

She works closely with all D2N2 local authorities, delivery partners and support providers to ensure there is collaborative working and strategic planning within the region which is matched to individual business needs.

Lisa Hoyland

Business Adviser

Lisa has worked extensively with businesses for over 20 years in both the private and public sectors. She has a wealth of experience in supporting businesses as they face growth challenges and is well-placed to ensure companies are well connected with each other and with opportunities to target new markets.

Lisa holds a ‘SFEDI’ Level 5 Certificate in Professional Business and Enterprise Support Services. This enables her to confidently work with entrepreneurs who are developing their businesses to review their progress, develop action plans, implement changes to their existing or prospective business, and to develop their business skills and knowledge.

Lucie Andrews

Skills Adviser

Lucie has a Business Management Degree, is CIPD qualified and holds an NVQ Level 5 in Business Support.

Her career spanned hospitality and recruitment before she joined the business support sector over 16 years ago.

She has experience with supporting companies of all sizes and in all industries.

As a seasoned business support practitioner, she's well-versed in maximising ROI and best practice advice to businesses who want to develop. She is also experienced in working with SMEs and large companies, helping to support them with business strategy. Lucie also supports individuals in SMEs and social enterprises to gain qualifications and upskill.

Lucy Curtis

Frontline Growth Hub Adviser

Lucy has 20 years experience in development, in both the public and private sectors. Her roles have ranged from community development, identifying how businesses can upskill their workforce, regeneration and project management.

Lucy has had roles as Chair, Treasurer and Committee Member on registered charities and community groups. She holds the SFDI ILM Level 5 in Community Business Coaching and a Diploma in Understanding Social Enterprise.

Lucy provides an initial diagnostic, advice and referral service to potential Growth Hub businesses.

Mark Ross

Business Adviser Manager

Mark is an experienced company director and business consultant who brings a wide breadth of interdisciplinary skills and European Funding experiences. He is a future thinker with the ability to innovate and understands the market and business challenges facing growth hub clients.

Mark has worked as a business adviser for organisations such as the Prince’s Trust and Chambers of Commerce in Stockport and Manchester, as well as a variety of local Councils. He is a practical generalist, with 25 years of experience of running and advising businesses.

Paul Edwards

D2N2 Growth Hub ScaleUp Adviser

Paul is employed by the East Midlands Chamber as a business adviser working on the D2N2 UpScaler Project. He is passionate about supporting both existing and ambitious Scale Up businesses to develop and implement their strategies for growth.

With over 23 years of technical and sales experience gained within the pharmaceutical and chemical industry, Paul has worked for the last 12 years supporting a diverse range of local SME's in Nottinghamshire.

He has previously worked advising businesses under various ERDF funded contracts including Business Link, NBV Start-Up and Regional Growth Fund programmes and D2N2 Growth Hub.

Paul studied Chemistry at Trent Polytechnic (Nottingham Trent University) and is currently completing an Executive MBA. He also holds a Level 5 Diploma in Business Support from the Institute of Leadership and Management.

Paul Humphreys

D2N2 Growth Hub ScaleUp Adviser

Paul started his own business in 2005 with support through the Business Link. 4 years later he sold his business and joined the Business Link as part of their advisory team.

Paul works on the D2N2 UpScaler programme, supporting high Growth and Growth Ambitious businesses across all sectors in D2N2.

His passion and experience lies within sales and marketing, and he has used this expertise to help businesses create strategies which has seen them grow and thrive.

Outside of growth hub, Paul was Event Director at his local parkrun for 2 and half years before handing this on in September 2018. He’s planning to run the Coventry Half marathon the day before his 55th birthday. Paul and his Daughter in law, Alicia has been recent contestants on BBC’ Bargain Hunt

Paul Stuart

Head of Enterprise

Paul is the East Midlands Chamber’s Head of Enterprise, responsible for the delivery of its enterprise and business support products and services across the East Midlands.

Paul has worked in business support for over 20 years and is experienced in delivering ERDF contracts. He is responsible for the Chamber's publicly funded enterprise contracts, including ERDF and other funded contracts. This includes managing the ERDF funded D2N2 Growth Hub project, the LLEP Business Gateway project, and the Chamber’s LLEP Collaborate Project.

Pauline Roessler

Business Adviser

Pauline is a Unilever graduate and has worked in supporting small businesses for many years.

She has had marketing jobs with building societies previously, which included fending off a hostile takeover bid, after this she joined the University of Derby. It was in this role that she linked with businesses, voluntarily mentored students and gained an MBA.

Joining Connect Derby in 2014, she helped to launch it, as well as giving free business support to its 200 tenants. Who are offered business support as part of their managed office space package. This naturally led to becoming the D2N2 Business Support adviser for Derby.

Richard Crowden

Business Adviser

Initially working in the Logistics sector as a consultant, Richard moved into Business support, working as a Business Adviser for Business Link Nottinghamshire, EMB Ltd, NBV Ltd and Pinnacle People. Delivering European and Council funded projects for over twenty years. Supporting both start-up and existing SMEs.

Richard is an experienced company Director and Business owner, with experience across various sectors including house building, food production and retail.

Richard Smallwood

Business Adviser

Richard has worked with the Erewash Partnership since January 2017, providing business advice to small businesses and start-ups. Prior to this he ran his own business consultancy company. Richard spent most of his professional career as an international business executive, at Director and Senior Management level, within British Aerospace, Rolls-Royce and Airborne Systems.

Richard hold a BSc in Production Engineering from Aston University and an MBA from Cranfield University. Richard has held various directorships and is currently a Trustee/ Director of Heritage Care. He has a special interest in social enterprises and not for profit organisations.

Tracey Hylton Burrows

Account Manager - Low Carbon/Manufacturing

Tracey brings a diverse range of experience and skills to her role, having previously worked as a Senior Policy Adviser in the cultural sector, Service Development Team Librarian and freelance Diversity Consultant in the NHS, Derby.

Tracey is the Project Lead for the B Global Network which aims to support businesses from African/ African Caribbean heritages in the Nottingham areas, and the Business & Intellectual Property Centre/ Growth Hub partnership, providing surgeries and drop-in sessions aimed at all sectors for all business journeys.

Book an Appointment with an Adviser

Your business is unique but the challenges you’ll face in business aren’t, we can help get you through them.

Our free and impartial support is delivered by experienced and expert business advisers, giving you the right advice at the right time for your business. 

Contact us today to access a wealth of support, events, business growth programmes and expert advice.

Anthony Byrne
Account Manager
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