Touchpoints Marketing
26 November 2024
Sector: Marketing Consultancy
Location: Mansfield
Touchpoints Marketing became a limited company in August 2021. Previously, Managing Director, Vic Taylor ran the business as a sole trader for seven years.
Touchpoints Marketing creates education for entrepreneurs. It supports start-up and scale-up business owners to develop clear marketing strategies to grow and build successfully.
Challenges faced
The business faced grave challenges during COVID-19. At the time, the business was run as a marketing agency and in just one week it lost 98% of its clients! With a change in thinking and a pivot for the business, Touchpoints Marketing decided to create supportive marketing content and give it away. This enabled Vic and her team to see that this was something they enjoyed doing. They also received a great response to the educational content being created for entrepreneurs. This allowed them to build this side of the business and scale down the agency work.
Solution and Impact
The business has taken advantage of one-to-one advice from the Accelerator project’s Peter Lawrence. Accelerator is funded by Mansfield District Council’s share of the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber.
Peter conducted a diagnostic with Vic to find out where the business was and where it wanted to go, also outlining grants and funding that might be available.
Focussed time with Peter has helped the business apply for a Growth Voucher to the value of £2,000. This has given Touchpoints Marketing 20 hours of specialist support with consultant Martin Broadhurst who was instrumental in helping set up and create its new Six Figure Niche website: www.sixfigureniche.com, which uses new technology and has a lot of automations. It also allowed them to supercharge the launch of this programme, which is one of four they currently run.
The impact of this support has been the creation of jobs. The business has gone from one full-time and three part-time staff members to three full-time and one part-time now.
“Being able to access someone with digital marketing knowledge has enabled our business to supercharge the launch of Six Figure Niche and enabled us to get that to market quicker. It has ensured the growth of the business by helping us take on two full-time members of staff as a result.”
- Vic Taylor, Managing Director
This initiative is funded by the UK Government through the UK Shared Prosperity Fund (UKSPF) and delivered by East Midlands Chamber on behalf of Mansfield District Council.
