20 April 2021
Slõ Drinks develops and manufactures a wide range of nutritional products for people with Dysphagia, a medical condition which causes swallowing difficulties. Its products change the consistency of drinks to make them safer to swallow.
Since it's launch in 2005 the business achieved steady organic growth. It engaged with UpScaler for support to take its growth to the next level and launch into 11 new markets around the world. Founder, Mathew Done, worked closely with a Nottingham Trent University funded UpScaler mentor to look at several areas of the business and explore different ways of expanding internationally. Mathew also attended a host of UpScaler workshops, looking at subjects including HR, finance and marketing. As a result of UpScaler's intervention It is currently gearing up to launch a franchise based model to license its products for use in other countries. The company has streamlined and simplified many of its processes, as well as introducing a new marketing strategy.
The support we’ve received from UpScaler has given us the confidence to think about things from a different perspective, set some bigger goals and then go for them. I was looking for
knowledge and skills to take a small company and grow it overseas. If it hadn’t been for UpScaler, I would have had to buy this expertise in. The support has been fantastic and has enabled us to take the business in a completely new direction
Mathew Done, Managing Director, Slõ Drinks
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