3D Ultimate Medical Aesthetics

3D Ultimate is an Aesthetic clinic based in the Lace Market district of Nottingham. They specialise in providing bespoke treatments for discerning and celebrity clients who value the high standard of service, outstanding results, and individual attention. 3D Ultimate uses the latest medical-grade technology and innovative new services that are not available elsewhere. In addition to this, they only have one client at any one time at the clinic and give them the care, time, and personal attention they deserve.

The support they received from the D2N2 Growth Hub was two-fold, their Growth Hub Adviser was able to support them in upskilling the business in a period of downtime by suggesting the D2N2 Growth hub digital marketing webinars and action planning workshops. 

The Covid-19 Pandemic has given us the time to refocus our brand on delivering a level of individual service not seen anywhere outside London. All our services are bespoke, offer exceptional value and deliver fantastic results. The pandemic has allowed us the time to develop a new and innovative range of services that will continue to strengthen our brand. We have been fortunate to receive digital marketing support from the D2N2 Growth Hub, which is giving us the skills and knowledge to capitalise on this innovative approach and effectively reach our target audience.

Tatiana Hallam – 3D Ultimate – Medical Aesthetics

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HP Health Group

HP Health Group is a health and wellbeing company based in Nottingham and covering the Midlands.The business established during the first Coronavirus lockdown after they experienced the difficulties that friends and family had who were struggling to maintain their health and wellbeing, especially with the many changes that disrupted normal daily routines at that time. They believe that it is of utmost importance that people are healthy at work, both physically and mentally and they want to do this at the client’s convenience. Their services include in-house Physiotherapy clinics, health and wellbeing days including (Physiotherapy, Psychology, Nutrition and Personal Training consultations), in house exercise classes, a wellbeing subscription service and more. 

Due to starting the business in the middle of a pandemic, HP Health found it a challenge to reach out to or meet new clients. Webinars provided by the D2N2 Growth Hub on topics such as marketing, advertising, and using LinkedIn have therefore been particularly valuable. As a result of the guidance and knowledge gained, the business have since begun to formulate their own marketing strategy. In addition, they have been able to continuously update and improve their website, utilising information from webinars on SEO optimisation among others, to ensure that the website is of a high standard and reaching as many new customers as possible online.

The growth hub has assisted not only in developing the business, but also myself as a business owner. As someone who is new to running a business, I could find myself spending hours trying to find information which could all be found in a single webinar provided by the growth hub. I have therefore been able to invest the time I have saved in developing the business further, implementing positive changes from the knowledge I acquired, which have since started to become apparent.

Ben Healey, Co-Founder HP Health Group

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KRYSTAL by Lola

KRYSTAL is a start-up footwear eCommerce platform established in July 2021, operating from the East Midlands with a global presence. Designing trainers, which are art-inspired by the renowned masterpiece artworks of Claude Monet, Gustav Klimt and Kazimir Malevich, which are handcrafted by master Italian artisans.

The growth of the virtual world and digital marketing meant that the business was aware of the importance of amplifying and maintaining its online presence in order to attract customers worldwide. In particular, KRYSTAL wanted to create a strong brand with cruelty free and environmentally friendly values that would resonate with their target market and help influence the purchasing choices of mankind. They attended several D2N2 Growth Hub webinars and action planning workshops on social media marketing, branding, website development and email marketing. These provided the perfect vehicle for the business to become knowledgeable on what might be possible, given the challenges of the Covid pandemic and launching a new business. D2N2 advisers also offered useful tips and know-how for positioning and promoting the business differently Post-Covid, using social media channels such as Pinterest and Instagram.

D2N2 has given KRYSTAL the opportunity to create a personal branding that is powerful and effective; the consultants during the master classes communicated that the right question to ask is "Are you sure that the way you see yourself, is the way others see you?" In other words that the crux is not the Industry sector, but the marketing strategy with which you relate to your customers and empathise with them, sharing their similar values. Due to lockdown, and with businesses yet to return to pre-pandemic work conditions, we were fortunate to receive free advice online through various D2N2 webinars, and the business information on their website is invaluable.

Lola Adefope, KRYSTAL by Lola

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Viridis Building Services - D2N2 UpScaler

Viridis Building Services is a design and engineering consultancy which specialises in ensuring that buildings and their mechanical and electrical systems are net zero and as environmentally friendly as possible.

Lee Marshall, Viridis’ managing director, engaged with UpScaler because he was struggling to recruit engineers with the right levels of skills and expertise to help take the business forward. He wanted to ensure that the business was doing everything it could to attract, retain and develop the right people and invest in its team to help it achieve its growth objectives. UpScaler and Nottingham Trent University funded a business diagnostic and several hours of one-to-one coaching for Lee, who also attended several workshops on subjects including HR, culture and marketing. Following the workshops and mentoring support, the business has invested in a rebrand and a new website, to better showcase its services, brand and values to potential clients.

The support we’ve received from UpScaler has allowed us to focus on some key areas to help take the business forward, including giving our marketing a complete overhaul and implementing a holiday policy designed to boost staff morale and help our people feel happier at work.

Lee Marshall, Viridis Building Services

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Upperton Pharma Solutions - D2N2 UpScaler

Upperton Pharma Solutions is a contract development and manufacturing organisation with more than twenty years’ experience in the development of dosage forms to the biotechnology and pharmaceutical industries.

While the Upperton team possess a huge amount of scientific knowledge and technical skill, it needed support to help it get the right business and management structures in place to continue its growth trajectory and exploit new markets and opportunities. Dr Laura Mason, Upperton’s director of business operations, attended several UpScaler workshops, including performance management, HR, and finance, to expand her knowledge of these key areas. The workshops have enabled Dr Mason and her team to implement a number of changes within the business, including putting in place a structure for staff performance reviews, and other team-building initiatives. 

The UpScaler events were great. As a business, we have a lot of scientific and technical knowledge, which was fine when we were a small team, but as we grew, we needed to improve on the business management and operations side of things. They were ideal for a small business like ours which was growing but needed a better understanding of how to manage that growth in the right way.

Dr Laura Mason, Upperton Pharma Solutions

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TTK Confectionery - D2N2 UpScaler

TTK Confectionery is a family business, based in Nottingham, which specialises in new product development and the design of packaging, confectionery and gifts for high street retailers.

The business had experienced rapid growth since it was founded in March 2017. Its turnover was £2.5m in 2019/20, and at three years old, the company was growing so fast that it needed help to manage that growth sustainably. TTK’s three directors attended peer forums and workshops organised by UpScaler, which covered subjects including structured growth, strategic leadership, marketing, planning and performance management. Katie Gilbert, Head of Product Development, benefitted from being signposted to the Women in Leadership programme at the Nottingham Business School. The business also received a graduate talent grant which enabled them to recruit for a product development role. 

I was always made to feel welcome, confident and comfortable whenever I dealt with UpScaler. Mixing and networking are encouraged, but it’s not a stuffy networking group, it’s definitely more for free-flowing ideas and sharing suggestions. It’s very much run for the benefit of the participants, not to big up the organisation

Jess Barnett, TTK Confectionery

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Rebel Recruitment - D2N2 UpScaler

Rebel Recruiters is a Nottingham-based recruitment consultancy specialising in the technology sector. It works with a diverse range of clients to source and place highly skilled candidates in a wide range of tech-based roles.

The company was founded in 2015 and underwent rapid growth between 2016 and 2018, but that growth hit a plateau in 2018. Therefore, managing director Azar Hussain contacted the D2N2 UpScaler Project for support in business planning and developing and defining the processes it needed to achieve its growth ambitions. Rebel Recruiters received ongoing support from an UpScaler business adviser, having conducted a diagnostic. Azar and his team also attended workshops on a host of subjects, including people and culture, finance, leadership and management, and business strategy. UpScaler also provided financial support through the programme’s graduate talent grant. As a result of this, the company has been able to adopt a host of new processes. It has worked to refine the company values and culture. In addition to that it has moved to new offices to enable further growth. 

As a small business owner, it can sometimes be difficult to get your head above water. The support from UpScaler has given me the confidence to take a step back and really focus on the things that will help the business grow and become more resilient. As well as the practical support we have received, it’s been great to be part of a peer-to-peer community where we can talk about the issues we are facing and share tips and ideas.

Azar Hussain, Managing Director, Rebel Recruiters

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Slõ Drinks - D2N2 UpScaler

Slõ Drinks develops and manufactures a wide range of nutritional products for people with Dysphagia, a medical condition which causes swallowing difficulties. Its products change the consistency of drinks to make them safer to swallow.

Since their launch in 2005 the business have achieved steady organic growth. They engaged with UpScaler for support to take their growth to the next level and launch into 11 new markets around the world. Founder, Mathew Done, worked closely with a Nottingham Trent University funded UpScaler mentor to look at several areas of the business and explore different ways of expanding internationally. Mathew also attended a host of UpScaler workshops, looking at subjects including HR, finance and marketing. As a result of UpScaler's intervention Slõ Drinks are currently gearing up to launch a franchise based model to license its products for use in other countries. The company has streamlined and simplified many of its processes, as well as introducing a new marketing strategy.

The support we’ve received from UpScaler has given us the confidence to think about things from a different perspective, set some bigger goals and then go for them. I was looking for knowledge and skills to take a small company and grow it overseas. If it hadn’t been for UpScaler, I would have had to buy this expertise in. The support has been fantastic and has enabled us to take the business in a completely new direction.

Mathew Done, Managing Director, Slõ Drinks

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Boost Wellbeing

Boost Wellbeing were looking for impartial and trusted business support to help them cut through the information overload and outdated information in the public domain. This support was provided through access to the Growth Hub’s comprehensive webinar and workshop programme which is delivered by expert business consultants, enabling them to upskill. The business was also put in touch with a dedicated business adviser and signposted to grant funding opportunities.

It feels like the “covid-thaw” is finally here, just as spring is starting to show itself! The world feels that little bit more certain and although there will be challenges in the New Normal, I’m feeling positive about the coming year. More people than ever have realised the value of looking after their wellbeing and resilience, and we will be there for anyone that would like to make use of our expert knowledge with a free consultation. Knowing that D2N2 is there to support local businesses (including mine) leaves me feeling grateful and reassured, and we will continue to access the invaluable knowledge that’s available from them.

Chris Downes, Director at Boost Wellbeing

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Paguro Ltd

Paguro Upcycle specialise in upcycled bags, jewellery and accessories made from recycled materials such as inner tubes, army tents, seat belts, and bike chains. The business works with small artisanal producers and each product is ethically and sustainably handmade.

The business owner, Yen Goo , was looking to grow the business by improving online sales and therefore found out about the Growth Hub through the comprehensive webinar programme. Yen attended several Growth Hub webinars on digital marketing such as: How to have greater impact using social media and Instagram shopping: turn social media into e-commerce. This enabled the business to grow their online presence and turn that into sales. 

I would highly recommend the webinars provided by D2N2. The topics are very current and the speakers are very helpful. It was particularly important for me to realise what I could realistically do myself and where I needed some outside support, helping me to invest our marketing budget wisely.

Yen Goo, Paguro

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Paintman Paint Ltd - D2N2 UpScaler

Paintman Paint Ltd is a multi award-winning family business that specialises in the sourcing and supply of heritage paint for vehicle restorations and other projects.

Since relocation in 2016 the business began to grow significantly. In early 2020, David’s son, Ali, came into the business with a view to sustaining its growth and implementing a succession plan beyond David’s retirement, and he was looking for advice and guidance on the best way to achieve this.

UpScaler has supported both Paintman’s original management team, and the succession, where most projects would have refused this. The management team attended several UpScaler workshops, including sessions on strategic finance, which helped stress the importance of credit ratings and filing correctly at Companies House, when looking to acquire more new business. Following the workshops, the company has developed a strategic five-year business plan to help stabilise its foundations as it gears up for further growth.

We absorbed a lot of what we learned at the UpScaler events, and implemented some of it into the business straight away. It helped us to refocus on where we are currently and where we need to be. There was a lot of information that I was already aware of, but it was good to both get a refresher and also get confirmation that we were doing the right things.

Ali Pickles, Paintman Paint Ltd

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P. Ducker Systems - D2N2 UpScaler

P. Ducker Systems (PDS) is a Derby-based engineering firm which creates bespoke, technology-driven systems integration solutions. Most of its work is on capital projects or service work for major UK infrastructure schemes in transportation, road tunnels, airports and HV power systems.

Having seen a 60% increase in turnover year on year, the business engaged with UpScaler as it was seeking advice and support to help it continue on its growth trajectory in a more planned and sustainable way. PDS has benefitted from grant funding to help it recruit graduates, a professional review of the business by an UpScaler adviser, and extensive workshops on a whole range of subjects. UpScaler’s support has provided PDS with a platform of advice and knowledge that has informed its thinking and guided its actions. The firm’s graduate talent funding has enabled it to strengthen its team and bring new and relevant skills into the business.

I have enjoyed the programme and always come away with valuable takeaways. It's ‘on-trend’, gives a heads up of what is coming and is delivered by experts who are real people, that are friendly, professional and supportive. As a result, we are more aware, more prepared, more resilient and ultimately, more successful. Having taken the right decisions for the right reasons we found ourselves prepared when the current crisis arrived and have worked through it pretty much unaffected.

Mike Rose, PDS

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