Case Studies from May 2021

Derbyshire Vintage Crockery Hire

Derbyshire Vintage Crockery Hire was established in August 2018 and operates throughout the East Midlands hiring out beautiful vintage afternoon/high tea party crockery and accessories. The crockery can be hired for many different occasions including weddings, birthdays, hen parties, baby showers and more.

Due to the significant changes that affected the hospitality and events sector during the Covid pandemic , the business needed to take some time to review their ‘offering’ – looking for other opportunities to continue to trade within the rules and therefore contacted the D2N2 Growth Hub for support. The D2N2 marketing and advertising online webinars provided the perfect vehicle to ‘sit back and reflect’ on what might be possible given the constraints and to gain very useful tips for positioning and promoting the business differently and using different channels e.g LinkedIn and Instagram. As an outcome the business has created packages and marketing materials to cater for the more ‘intimate’ occasions which were still allowed to take place during the Pandemic. In addition, Derbyshire Vintage Crockery Hire are now able to be more flexible in their offering and price to enable each event’s needs to be fully met by amending the ratios of items offered.

Due to the pandemic it has been a very challenging period for the events and hospitality sector and to be given the opportunity to continue to network and receive advice online through the various D2N2 webinars has been invaluable. This support has provided a range of benefits - a ‘pick me up’ when things looked bleak, the ‘push’/motivation to continue, an opportunity to network with others in both similar and different sectors and, importantly, a number of concrete and practical actions which will benefit my business into the future.

Helen Bishop, Derbyshire Vintage Crockery Hire

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RB5 Personal Training

RB5 is a personal training business that creates individualized training programs for each one of its members. RB5 provides people with the knowledge, skills and confidence to be able to take control of their own health and fitness by integrating training into their lifestyle. The business prides itself in offering a personalized approach that many corporate high street gyms cannot.

Due to the challenges of the Covid-19 pandemic, RB5 have had to make several adaptions to their business model in order to remain accessible to members during Covid-19 lockdowns. This has included the creation of an online training platform allowing members access simultaneously from multiple locations and devices, which was implemented in just 2 days. Throughout the implementation of this new technology the D2N2 Growth Hub was able to offer the support of an expert business adviser to help guide the RB5 team in decision making and the strategic direction of the business. The Growth Hub has also been able to support the business in upskilling the team through the comprehensive webinar programme. Several webinars were attended covering digital marketing, business planning and strategy.

The support we have received from the Growth Hub has helped us upskill our trainers quickly. It has given us the confidence to take advantage of the opportunity to pause and reflect on the current situation and adapt our plans for the future. It has been a great experience to be able to connect with other business leaders and discuss common problems and issues within vastly differing industries and come out with common solutions which can help us all.

Ricky Berry, RB5 Owner

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