Nook & Cranny Ltd is a rental property management company which provides luxury accommodation for executives in one of Nottingham’s most prestigious postcodes. Nook & Cranny’s primary target audience is business visitors from outside of the city of Nottingham, so the internet is a major route to market. As such, blogging and social media are key parts of the company’s overall marketing mix. The firm received 29 hours of support through the attendance of workshops, along with consultancy to ensure the website was as effective as it could be. Workshops attended covered a wide range of subjects including blogging for business, effective web content, integrating social media and advanced Google Analytics. Consultancy included expert advice about SEO.
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