menu icon Main Menu

Evaluate: Digital Tools for Building a Compelling Visitor Experience

Host:University of Nottingham
Venue:Broadway Cinema, 14-18 Broad Street, Nottingham, NG1 3AL
Date:Wednesday 16th May, 2018
Time:09:30 – 16:30

Our workshop cycle: three workshops (6hrs each) will help you to discover cost-effective, sustainable digital technologies to make engaging visitor experiences, and evaluate their impact on visitors. Whilst the workshops are complimentary to each other, attendance at any one workshop is not a pre-requisite to any other.

We provide you with the strategic tools for identifying the key assets of your collection or leisure offer and for choosing the best channels – digital or otherwise - to deliver these to your target audiences.

We give you hands-on experiences of connecting and customising new interactive technologies, and reveal the practicalities of scaling-up and maintaining digital visitor experiences.

We show you how to combine insights from analytic technologies with observational research techniques to identify your success stories and areas of improvement.

What we offer

Our options for business support are available to you FREE OF CHARGE through the ESIF programme (up to 12hrs in total). If you choose more than one option, and decide to go beyond the free programme, normal charges will apply and can be costed for you (for further advice, speak to the team).

Workshops (6hrs each)
Workshop Discover: Engagement Techniques for Visitor Experiences.

Workshop Make: Digital Tools for Building a Compelling Visitor Experience.

Workshop Evaluate: Developing Your Strategy for Engaging Visitors.

Our workshops are delivered by the Digital Tools for New Audiences team of Nottingham University experts at venues in Nottingham, Derby and the region. Sessions run in Autumn and Spring. Check our webpage or join our mailing list (details below) for upcoming dates.


Working with us you will have access to up to 12 hours of free consultancy to help you develop an aspect of your business around engaging visitors. We will support you to write a project description and identify the right academic mentor from our team of Nottingham University experts and arrange the initial meeting.

The Team

Katharina Lorenz workshop leader
Katharina is Professor of Classical Art and Archaeology and Director of the Digital Humanities Centre at the University of Nottingham. She specialises in visual story-telling and works with technology companies and the public sector on display ecologies, presentation technologies and audience engagement.

Ben Bedwell workshop leader
Ben is a University of Nottingham researcher and consultant who has worked with a variety of cultural institutions, creative businesses and visitor attractions to create and evaluate innovative visitor experiences. He has extensive practical experience of working with interactive technologies, with a particular focus on location-based and augmented reality experiences.

Laura Carletti workshop leader
Laura is a University of Nottingham researcher and consultant who focuses on digital culture and learning innovation. Her areas of expertise are public engagement strategies, digital learning, and participatory practices. She is a member of the European Commission’s Council of Europeana and has extensive experience in designing innovative forms of visitors’ interactions with heritage organisations.

Matt Davies outreach officer

Matt is Manager of the Digital Humanities Centre (DHC) at the University of Nottingham where he provides access and support to Faculty of Arts staff and students who wish to use digital equipment and software to enhance their research with digital content. He also provides advice and runs workshops on the creation, manipulation and use of digital images in teaching, research and on heritage projects.

contact Matt for information on DTNA and events here.


What are my transport/parking options getting to the event?
You’ll find Broadway on Broad Street in Hockley, Nottingham’s cultural quarter. Just five minutes’ walk from Market Square and close to all the city’s main bus stops. The railway station is ten minutes away on foot and there’s a tram stop in the nearby Lace Market. How to find us

Broadway customers can get four hours secure parking at The Lace Market car park for £3, and a £2 event ticket on the tram. More details will be provided closer to the time of the event.

Am I eligible?
This workshop is primarily for SMEs based in Nottinghamshire and Derbyshire. An SME:

  • has under 250 employees
  • is not more than 25% owned by an enterprise that in itself is not an SME
  • has an annual turnover of less than €50m OR has an annual balance sheet of less than €43m

If you are unsure of whether your company is eligible, please contact us.

Unfortunately we cannot allow more than 2 places per company.

Where can I contact the organiser with any questions?
If you have any questions or would like to be added to our mailing please contact Matt Davies.

This event is part-funded by the European Regional Development Fund 2014-2020 and is part of the Enabling Innovation Programme. This workshop is classed as State Aid to participating businesses, the value of which is £350 but is delivered completely free of charge to participants.