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The Future Is Digital - Mainframe Monthly

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Host:Mainframe from QUAD
Venue:QUAD - Derby
Date:Thursday 12th October, 2017
Time:17.30
Cost:FREE

Tim Elliott is talking about the two big changes in the marketing landscape since he started working, the arrival of websites then the emergence of social media but how neither of those are as big as the change we are in now. With GDPR, MarTech, AI and Dark Social here right now, just having a marketing strategy is not enough.

We also have Chris Dobson from Aquila Insights talking about how Big data can be pretty scary – What is it? Should you do it? Why and how should you progress? GDPR – I’ve heard about it. Does it impact me? Why should I care?

With almost 20 years of experience behind him, working with data from finance, mobile phones, loyalty schemes and more…..Chris isn’t a fan of the phrase big data. He advocates rather than thinking ‘big’ think ‘right’. What is the right data to focus your efforts, create a better customer experience and ultimately drive an increased commercial return.

The session will cover off the key steps to the successful usage of data, how it could impact your business, and how to turn GDPR into a catalyst for change, rather than a business threat.

There will be plenty of networking time and refreshments before the session and a Q & A after.

Speaker Bio

Tim Elliott
Tim Elliott is an enabler of honest, people first marketing, strategy, and ideation, he works with people and businesses who want to grow and create remarkable customer experiences.

Tim has 20 years’ experience as a marketer, throughout which time he has worked with a wide variety of brands and businesses from premier league football clubs, a variety of FMCG brands, non-profits, start-ups, professional services organisations and pub companies.

A strategic specialist and digital enthusiast, Tim champions marketing which focuses on the main value of: "People buy people".

Currently, Tim is a marketing mentor, co-creator of the FYI methodologies, co-founder of the marketing conference - MarketEd.Live and start up mentor for Virgin & University of Nottingham Ingenuity Lab

Speaker Bio

Chris Dobson
Chris Dobson is director of consultancy at Aquila Insight where he also heads up the Derby office. With more than 19 years’ of client side experience across retail, telecommunications, financial services and travel & tourism, Chris helps brands and businesses deliver clear approaches so that they can make commercialised decisions using their data. While at Aquila, he has been named on the Data IQ top 100 influential business leaders in data for 2017.

Before joining Aquila, Chris worked at Sony as global director of CLTV strategy & planning (Mobile). In that role, he was responsible for embedding data-led customer lifetime value creation within Sony through tech, data, analytics, multi-channel optimisation & customer journey development. Prior to this, he also worked as head of CRM and customer insight at National Express, where he developed and ran its CRM and insight capability, as well as positions at Capital One, Egg and Boots.

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