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Visual Marketing with Instagram and Pinterest

Host:Digital Growth Programme
Venue:Park Inn, Nottingham, NG5 2BT
Date:Thursday 7th December, 2017
Time:8am to 11am

Learn and understand what visual marketing is and how to use it effectively within your business. This seminar will explore the use of visual marketing in social media and other platforms, and will provide you with the latest tips and practical advice on how to get started.

As consumers of content, we are overwhelmed with the sheer volume of blogs, posts, videos and other media that are being created. As a business, how can you use visual marketing to stand out above the noise and make an impact on new and existing customers?

Delivered by Digital Growth Programme Consultant Paul Ince, He will explain and talk about the importance of visual marketing in order to tell a brand’s story, but in a way that is accessible for all size businesses – even those without any budget.

Key Topics Covered:

  • What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media?
  • Storytelling – Reasons why overt sales based messaging no longer works and strategies around how to tell stories using visual marketing instead. How to use emotion contained within media to connect to your audience.
  • Using visuals to convey specific messages – Learn how images can be used to convey the core messages of a campaign and how this is associated to specific consumer intentions. This also includes an exercise to allow you to determine your core message in visual form.
  • Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities.
  • Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience.
  • The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later.

Seminar Outcome

Attending this seminar will provide you with the expert knowledge required to start using visual marketing within your business. You will be able to begin to plan content around your business, people and products using the most appropriate tools available.

Book Your Place

Please click here to book your place.
Any questions please speak to your dedicated Events & Engagement Officer - Paris Pratley-Gomez - 07387 141 586

Please note in order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. Click here to register.